Sprint and RealNetworks Announce Agreement to Streamline Digital Music Delivery to Sprint Customers
By Realnetworks Inc., PRNEWednesday, February 10, 2010
KANSAS CITY, Missouri and SEATTLE, February 11 - Digital entertainment services company RealNetworks(R), Inc.
(Nasdaq: RNWK) and Sprint (NYSE: S) announced today an agreement to
streamline the music-related offerings (ringtones, ringback tones and
full-track music) available on Sprint phones into a user-friendly, unified,
digital music storefront. The two companies plan to work together to
streamline Sprint's digital music offerings later this year to provide the
same choice and convenience to customers that Sprint provides across all its
mobile services, while increasing efficiencies for the operator.
"Sprint is committed to allowing our customers easy access to the
applications, services and features they want most on their Sprint devices,"
said Len Barlik, vice president, wireless and wireline services, Sprint.
"This relationship with RealNetworks allows us to give Sprint customers an
easy-to-use option to find, purchase and manage the music-related content
they want on their phones in a more convenient, intuitive way."
Real will leverage its end-to-end Media Entertainment Platform to manage,
administer, market and deliver Sprint's digital music content, initially
including full-tracks, ringtones and ringback tones. The end result will be a
rich shopping experience for Sprint customers and increased efficiency for
Sprint.
"Sprint has always demonstrated a dedication to providing its customers
with convenience and choice in accessing the content they want on their
phones," said Vern Poyner, senior vice president, technology products and
solutions, RealNetworks. "Our Media Entertainment Platform will extend the
integrated, user-friendly experience that Sprint offers, providing
subscribers with a convenient choice in how they access music on the go."
Real offers mobile operators a comprehensive selection of mobile services
including: Music; Video; RBTs and personalization; and messaging services.
Real's ASP services are currently available through 86 different mobile
operators in 48 countries worldwide, making them available to more than 900
million subscribers.
RNWK-G
ABOUT REALNETWORKS
RealNetworks, Inc. delivers digital entertainment services to consumers
via PC, portable music player, home entertainment system or mobile phone.
Real created the streaming media category in 1995 and has continued to lead
the market with pioneering products and services, including: RealPlayer(R),
the first mainstream media application to enable the downloading and transfer
of online video to mobile devices; the Rhapsody(R) digital music service,
which delivers a catalog of more than 8 million songs to users at home, work
and on-the-go; GameHouse.com, one of the premier casual games destinations on
the Web; and a variety of mobile entertainment services, such as ringback
tones, offered to consumers through leading wireless carriers around the
world. RealNetworks' corporate information is located at
www.realnetworks.com/company.
ABOUT SPRINT
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies, including two
wireless networks serving more than 48 million customers at the end of the
third quarter of 2009 and the first and only 4G service from a national
carrier in the United States; industry-leading mobile data services; instant
national and international push-to-talk capabilities; and a global Tier 1
Internet backbone. The company's customer-focused strategy has led to
improved first call resolution and customer care satisfaction scores. For
more information, visit www.sprint.com/.
RealNetworks, RealArcade, Rhapsody, RealPlayer and the Real logo are
trademarks or registered trademarks of RealNetworks, Inc. or its
subsidiaries. All other trademarks, names of actual companies and products
mentioned herein are the property of their respective owners.
Sally Julien, +1-206-399-1419, sally at sallyjulien.com, for RealNetworks; or Emmy Anderson of Sprint, +1-913-707-0618, emmy.anderson at sprint.com
Tags: Kansas city, Missouri, Missouri And Seattle, Realnetworks Inc., Washington, Western Europe