Stella McCartney Launches New iPad Application Today

NEW YORK, December 17, 2010 - Stella McCartney announces the launch of a new iPad application featuring
original content available for free download today on itunes.apple.com
"Stella McCartney." The launch issue features a "what's news" section with
highlights on the latest updates on the brand including a first look
backstage at the recent Summer 2011 show in Paris and an exclusive
performance by Pharrell Williams and N*E*R*D at the after party. Also
included are editorial stories such as: "Stella's Diary" on the day of her
Spring 2011 presentation in New York consisting of an animated collage of
Polaroid (1) pictures by artist Jeremy Kost; the debut of "In the Park," a
video directed by Alasdair McLellan with Dree Hemingway in the most iconic
looks from the Winter collection. Interactive stories include an interview
with the world's tennis number 1, Caroline Wozniacki, the face of the adidas
by Stella McCartney tennis collection and a fun and playful story on the
recently launched Stella McCartney kids collection by Ryan McGinley.
Additionally the app contains an article on artist Barry Reigate, whose
drawings are also featured on the homepage of the newly redesigned Stella
McCartney website, an in-depth look on Land Art today, a medium that uses
nature as inspiration, and an editorial on the current lingerie collection.

(Photo: photos.prnewswire.com/prnh/20101217/NY19297 )

In celebration of the launch, Stella McCartney has designed a black faux
leather with chain trim iPad case as part of the favorite Falabella accessory
collection, which is available online and in Stella McCartney stores for
$395. The app is available worldwide in 19 countries. The next issue of the
app will be available in Spring 2011.

    US users click on:
    itunes.apple.com/us/app/stella-mccartney/id405293998?mt=8

    UK users click on:
    itunes.apple.com/gb/app/stella-mccartney/id405293998?mt=8

About Stella McCartney:

Stella McCartney launched her eponymous fashion label in 2001 in a joint
venture with Gucci Group. A lifelong vegetarian, Stella McCartney does not
use any leather or fur in her designs. The brand's luxury women's
ready-to-wear, accessories, lingerie, beauty and performance range with
adidas are available through 13 freestanding stores including London, NY, Los
Angeles, Tokyo, Hong Kong, Paris, Milan and the soon to open location in Las
Vegas, as well around 600 wholesale accounts in key cities worldwide.

For more information: www.stellamccartney.com

(1) Polaroid is a trademark of PLR IP Holdings, LLC, used under license.

Arabella Rufino, +1-212-627-1583, arabella.rufino at us.stellamccartney.com