Synaptic Digital Launches MediaCentre to Power Online Newsrooms

Communications Command Centres Allows Audiences to Access Relevant, Real-Time News and Social Media Content

LONDON, September 22, 2010 - Synaptic Digital, the global leader in digital media solutions, today
launched MediaCentre, the first multimedia communications command centre for
marketing, public relations and communications professionals. This digital
content product gives organisations the ability to aggregate content and
"broadcast" their messages via a single site complete with media-rich assets
including press releases, videos, stills and news headlines aggregated
alongside updates from social media sites such as Twitter, Facebook, Flickr
and YouTube.

Traditionally, online pressrooms have served as a resource for
journalists to access press releases, company contact information and the
latest news. Audiences accessing today's online press centres have evolved to
include consumers, bloggers, shareholders and analysts. With MediaCentre,
organisations can now pull together all of the disparate sources of
information to proactively manage their content, strengthen consumer
interaction and lengthen user engagement, thus ensuring a consistent
experience for all audiences.

"MediaCentre represents our first product launch since The NewsMarket and
Medialink merged last year and reflects our strategy to bring an
all-encompassing solution to the communications marketplace," said Matthew
Thomson, Managing Director, Europe, Synaptic Digital. "MediaCentre addresses
a substantial need by giving communications professionals who are constantly
under the gun the ability to deliver more timely news and feature content, in
a variety of formats and across traditional and social media channels, to
ever-changing audiences."

From launching a new product to issuing quarterly results to keeping the
world abreast of breaking news, MediaCentre allows communications and
marketing teams to distribute outgoing information and also monitor and
rapidly respond to critical inbound consumer responses.

MediaCentre's features include:

    -- The "Social Mash-up Panel" (SMP) aggregates social media sites
       including Facebook, Twitter, and YouTube to retain viewer engagement
    -- The "All Media Panel" (AMP) houses multiple videos, images and audio
       files making it an online showcase for digital assets related to a
       particular story
    -- Local hosting allows MediaCentre's industry-leading download manager
       to deliver lightning fast and reliable downloads anywhere in the world
    -- Ability to embargo content as necessary based on usage restrictions
       related to geographic locations or time sensitivities

About Synaptic Digital:

Synaptic Digital (www.synapticdigital.com) is the global leader in
digital media solutions for corporations, organisations and agencies. Clients
turn to our exceptional team of experts to provide the guidance, strategies,
proprietary services, creative tools, and the global distribution necessary
to share messages that make an impact on TV, the Web, radio and social media.
We have earned the trust of our clients and remain at the forefront of
delivering innovative, reliable and award-winning multimedia products that
help clients communicate with their stakeholders. Top brands such as
Ericsson, GM, GlaxoSmithKline, Google, Intel, NATO, Panasonic, and many
others worldwide, rely on our online media centres, narrative marketing
segments, financial communications, and our flagship global distribution
platform - www.thenewsmarket.com.

Headquartered in New York, the privately-held company has offices in
London, Ahmadabad, Atlanta, Beijing, Chicago, Denver, Los Angeles, Mumbai,
Munich, San Francisco and Washington, DC. Investors include Softbank Capital,
Hearst Interactive Media, Battery Ventures, Boldcap Ventures, and High Peak
Venture Partners.

Matthew Thomson, Synaptic Digital, +44-(0)20-7612-3980, matthew.thomson at synapticdigital.com; Diana Jaffe, Synaptic Digital, +1-212-414-5661, diana.jaffe at synapticdigital.com; Samantha Topping, Topping Media, +1-212-810-9753, samantha at toppingmedia.com