Syncsort Announces High-Performance Clickstream Data Integration Solution

Helps customers achieve a higher ROI for clickstream data warehousing initiatives

WOODCLIFF LAKE, New Jersey, February 3 - Syncsort, a global leader in high-performance data processing, data
integration, and data protection & recovery software, today announced
availability of its clickstream data integration solution. The
high-performance solution dramatically reduces the time, cost and effort
required for integrating large amounts of web data, and radically simplifies
an organization's ability to analyze online visitor behavior via a
clickstream data warehouse.

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The solution combines Syncsort's high-performance data integration
software, DMExpress, with optional professional services and training
specifically tailored to implement techniques and patterns for processing
clickstream data files. The solution exploits the many advanced technologies
of DMExpress, including new features designed to speed and simplify
clickstream data integration.

"Organizations in all industries are reaching the limits of what can be
accomplished with web analytics services and packages. So to gain greater
insight into online customer behavior, many are integrating their clickstream
data in an internal data warehouse, where it can be segmented, analyzed and
enriched with data from other sources," said Mark Madsen, Research Analyst,
Third Nature, Inc. "These organizations often discover that one of their
primary challenges is to clear the bottlenecks created from the sheer volume
of data."

Syncsort's clickstream solution eliminates these bottlenecks with a
unique combination of speed, hardware utilization, ease-of-use, and support
for various clickstream data sources. This powerful combination enables
customers to meet shrinking batch windows, reduce hardware costs by up to 90
percent and increase productivity over hand-coding by 75 percent. The result
is a higher ROI for clickstream data warehousing initiatives.

"Using Syncsort 's DMExpress software for clickstream data integration
allows our clients to make decisions faster because of the ability to convert
raw clickstream data into strategic information," remarked Michael Brown, EVP
of Software Engineering at comScore Inc., a global leader in digital
marketing intelligence and a Syncsort customer. "When we implemented
DMExpress, comScore saw a 500 percent improvement in clickstream data
integration throughput, providing us with a sizeable competitive advantage."

"Web analytics initiatives require highly efficient technologies in order
to handle the huge volume and complexity of unstructured clickstream data,"
said Sean Ford, Syncsort's chief marketing officer. "DMExpress and our new
clickstream data integration solution enable customers to make faster and
more precise strategic decisions using their online visitor activity data
which leads to better margins, lower costs and improved bottom line results."

On February 16 at 12:00 PM EST, Syncsort, comScore, and TDWI will conduct
a webinar on clickstream processing and related topics. Speakers will include
industry expert, Mark Madsen and EVP of Software Engineering at comScore,
Michael Brown. For more information on Syncsort's clickstream data
integration solution or to register for the webcast, visit
www.syncsort.com/clickstream.htm.

About Syncsort Incorporated

Syncsort is a global software company that speeds data processing, data
integration, and data protection & recovery. Supported by a professional
services team built on 40 years of expertise, Syncsort helps customers drive
ROI with software solutions that combine high performance, optimal hardware
utilization, and ease of use. With over 12,000 deployments worldwide,
Syncsort customers include 90 of the Fortune 100 companies. Syncsort is
headquartered in Woodcliff Lake, NJ, and has international subsidiaries in
the United Kingdom, France, and Germany, with support centers in the United
States and Netherlands. An international network of partners, resellers and
distributors positions Syncsort products as an integral component of IT
solutions. For more information call +1-201-930-8200 (+1-877-327-8951 in the
US and Canada) or visit: www.syncsort.com.

Amy Limb of Syncsort Incorporated, +1-201-882-8234, Alimb at syncsort.com; or Jeff Horan of LVA Communications, +1-860-739-5598, Jeff at lva.com