TAM Completes Another Phase In its Organizational Restructuring Process

By Tam, PRNE
Tuesday, May 4, 2010

Company has three new vice presidents; Eduardo Golveia comes to be the Multiplus' CEO

SAO PAULO, May 5, 2010 - We have completed another phase in our organizational restructuring,
indicating our commitment to improving governance and the creation of a large
corporation with a focus on airline operations and multibusiness.

(Logo: www.newscom.com/cgi-bin/prnh/20080221/SPTH002LOGO )

Ricardo Froes comes to the company as the new vice president of Finance,
Management and IT, reporting to the president, Libano Barroso, who has been
fulfilling this role on an interim basis since he assumed the presidency in
October 2009. Before coming to TAM, Froes was the Financial Director of Solvi
Participacoes, and was responsible for the Treasury, Project Financing,
Insurance, Planning and Legal-Strategic areas. At CCR - Companhia de
Concessoes Rodoviarias, where he also held the office of Financial Director,
he was responsible for Investor Relations, as well as Treasury, Project
Financing and Insurance areas. He graduated with a degree in Economics from
Minas Gerais Federal University (Universidade Federal de Minas Gerais), and
holds an MBA in Finance from IBMEC.

Another step in the direction of a precise definition of the corporate
functions was taken with the creation of the Vice Presidency of Supply and
Contracts. Jose Zaidan Maluf, who joined TAM in 1995 and since 2000 has been
responsible as the Director of International Contracts, assumes this office.
With more than 30 years of experience in the aeronautic and airports
industry, Maluf graduated with a degree in Electrical Engineering from the
Maua - Brazil School of Engineering (Escola de Engenharia Maua - Brasil) and
holds an MBA from IBMEC.

Furthermore, in February we reestablished the vice presidency of
Knowledge Management and Human Resources, aligned with the company's focus on
the principles of Spirit of Serving and Passion for Aviation. Claudio Costa,
with 20 years of experience in Human Resources, was hired as the VP in this
area. Before joining TAM, he was the director of a business unit of Hay
Group, where he was responsible for strategic project planning and
organizational development in companies like Petrobras, Cielo, Vallourec &
Mannesmann, Vale and SHV Gas Brasil, among others. He also had experience
with Accenture, Grupo Fiat and Bank Boston. He graduated in Business
Administration from FAAP in Sao Paulo and holds an MBA of Company Management
from PUC - Minas.

"The new structure shows our obsession in building a culture of high
performance. We believe that culture is made with examples and processes, and
mainly focus on people," says Libano Barroso, president of TAM Linhas Aereas.

The improvement of governance in the group, with the share of
responsibilities between new business development and airline operations, was
announced on March 31 this year, appointing the executive Marco Antonio
for the Presidency of the holding TAM SA (Bovespa: TAMM4 and NYSE:
TAM), responsible for the business development group and its adjacent
institutional relationship. Libano Barroso continues as President of TAM
Linhas Aereas, in charge of airline operations (passenger and cargo), which
include TAM Linhas Aereas, TAM Airlines (former TAM Mercosur), Pantanal
Linhas Aereas and TAM Viagens. He will continue as Director of Investor
Relations of the holding TAM SA.

In an election on April 30th, the General Board of Directors has approved
the appointment of Bologna for the presidency of the holding.

Multiplus Fidelidade's new CEO

On May 17, the executive Eduardo Gouveia will assume the position of CEO
of Multiplus Fidelidade (Bovespa: MPLU3), which has been in the charge of
Libano Barroso since the company was established in October 2009. Graduated
in Computer Science from Pernambuco Federal University (Universidade Federal
de Pernambuco) and in Business Administration from FESP-UPE, Gouveia has a
specialization in Finance from IBMEC and an MBA in Marketing from FGV. He had
been working as Vice President of Marketing and Sales at Cielo in the last
four years. Previously, he was Vice President of Marketing at WalMart and had
experience in companies such as Bompreco, Hipercard and Banorte. Gouveia will
also act as Director of Investor Relations of Multiplus.

    Investor Relations:           Press Agency Contact:
    Phone: +55-11-5582-9715       Media Relations
    Fax: +55-11-5582-8149         www.tam.com.br
    invest@tam.com.br             www.taminforma.com.br
    www.tam.com.br/ir      MVL Comunicacao
                                  Phone: +55-11-3594-0328

About TAM (www.tam.com.br)

We have been the leader in the Brazilian domestic market for more than
four years, and held a 41.8% domestic market share and 85.3% international
market share in March 2010. We operate regular flights to 43 destinations
throughout Brazil and we serve 82 different cities in the domestic market
through regional alliances. Operations abroad include our flights to 18
destinations in the United States, Europe and South America: New York , Miami
and Orlando (USA), Paris (France), London (England), Milan (Italy), Frankfurt
(Germany), Madrid (Spain), Buenos Aires (Argentina), La Paz, Cochabamba and
Santa Cruz de la Sierra (Bolivia), Santiago (Chile), Asuncion and Ciudad del
(Paraguay), Montevideo (Uruguay), Caracas (Venezuela) and Lima (Peru).
We have code-share agreements that make possible the sharing of seats on
flights with international airlines, enabling passengers to travel to 72
other destinations in the U.S., Europe and South America. We were the first
Brazilian airline company to launch a loyalty program. Currently, the program
has over 6.6 million subscribers and has awarded more than 9.7 million

Investor Relations, +55-11-5582-9715, Fax: +55-11-5582-8149, invest at tam.com.br; Press Agency Contact, Media Relations, MVL Comunicacao, +55-11-3594-0328, equipetam at mvl.com.br

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