The Harley Medical Group Announces Rise in Breast Surgery Procedures in Ireland

DUN LOAGHAIRE, Ireland, October 11, 2010 - The Harley Medical Group, Ireland's leading cosmetic surgery provider,
has revealed breast surgery is top of the ops for the 23rd year running and
the fastest growing sector of cosmetic surgery. The Harley Medical Group has
seen a positive increase on last year's enquiries. While breast reductions
are becoming more popular with an increasing number of Irish women reducing
their breast size in order to achieve a more slender figure, breast
augmentation continues to be the most popular procedure performed at THMG's
Dublin clinic.

Pauline Hughes, Dublin Clinic Manager for The Harley Medical Group
commented: "There is a noticeable upward trend for post-breast feeding breast
augmentation procedures. 31 % of breast implant procedures performed at the
THMG clinic over the past 12 months have been for women that come into this
bracket. In the previous 12 months, this figure was in the region of 24%.

"The age profile of women presenting for post-breast feeding breast
augmentation is late 20s to mid 30s years. This suggests that women are
waiting until their final child (typically after 2 or 3 children) before
choosing to 'replace what they once had', rather than opting for unnatural
looking enhancements with larger breast implants (
www.harleymedical.ie/cosmetic-surgery-for-women/breast-surgery/breast-enlargement-implants-and-augmentation/
)."

Typically, 7 years ago, 46% of Breast Augmentation patients went up three
cup sizes whereas over the last 12 months THMG's most popular size increase
was 2 cup sizes. Breast Surgery remains the most popular of all cosmetic
surgery procedures, and it accounted for 48% of all procedures undertaken by
The Harley Medical Group in the last 12 months. Irish attitudes have changed
dramatically from 7 years ago, as women are now happy to show-off their
surgery. Over 65% of Breast Augmentation patients are between 25-35 years old
with the balance mostly post breast feeding.

About The Harley Medical Group (www.harleymedical.ie/):

The Harley Medical Group is Irelands leading cosmetic surgery provider,
providing excellence in cosmetic surgery to Irish patients since 1999. It has
been established for over 25 years and is one of the most highly-regarded
Cosmetic Surgery Groups operating in Ireland and the UK. It has treated over
450,000 patients to date.

The Harley Medical Group works tirelessly to maintain the highest
standards in the industry for the benefits all cosmetic surgery
(www.harleymedical.ie/) and non surgical patients. It is currently at
the forefront of the campaign to ensure that the Government continues to
regulate the use of certain laser types used in cosmetic surgery and
non-surgical treatments (www.harleymedical.ie/non-surgical-solutions/)
so that patients are protected from rogue practitioners. The Harley Medical
Group also offers other procedures such as scar removal and rhinoplasty.

    For further media information, please contact:

    Sharon Plunkett
    Plunkett Communications
    62B York Road
    Dun Laoghaire
    Co. Dublin
    +353(0)1-280-7873

    www.harleymedical.ie

For further media information, please contact: Sharon Plunkett, Plunkett Communications, 62B York Road, Dun Laoghaire, Co. Dublin, +353(0)1-280-7873.