The Razor Kart Zone at Adrenaline Sports Live Presented by RANI

ABU DHABI, UAE, September 30, 2010 - Adrenaline sports fans are in for a treat this year when
Adrenaline Sports Live, presented by RANI returns from the 7-9 October in the
Abu Dhabi National Exhibition Centre (ADNEC) in Abu Dhabi.

To celebrate the 3rd festival, Adrenaline Sports Live
presented by RANI has joined forces with Razor to bring the Razor Kart Zone,
an area dedicated to junior adrenaline lovers who can drive and test a wide
range of Razor karts, including the Dune Buggy, Pocket Rocket and the Dirt
Quad.

The Adrenaline Sports Live presented by RANI team has designed
and developed a series of tracks within the festival this year, where
children and adults can enjoy the Razor vehicles in a safe and fun
environment.

Nitin Mathew, Marketing Manager for Red Entertainment, the
official distributors of Razor in the Middle East comments "As Razor's
official distributor in the region, we're happy to be part of Adrenaline
Sports Live, presented by RANI. This dedicated zone will be an excellent
opportunity for us to display the wide range of fun Razor products, and allow
visitors to test these karts for themselves."

Matt Tarrant, Show Manager for Adrenaline Sports Live,
presented by RANI adds "Red Entertainment are our partners since the show
started 3 years ago, and we're happy to have them with us again this year.
The Razor Kart Zone is extremely important to us since we want families to
have fun at the festival as well."

For more information please visit
www.adrenalinesportslive.com or find us on
www.Facebook.com/AdrenalineSportsLive . Buy advance price tickets now
at www.timeouttickets.com, www.boxofficeme.com and select
outlets of ENOC, Eppco and Zoom.

Notes to the editor

About Razor:

Founded in June 2000, Razor USA, LLC is a privately held
company based in Cerritos, California and holds the worldwide rights to the
Razor(R) brand. Home of the wildly popular Razor kick scooter, Razor has
other scooters like the E100, E200, and E300 (electric scooters). The
cutting-edge line of Razor products also includes the Dirt Rocket(TM), Pocket
Mod(TM), Pocket Rocket(TM), Ground Force(TM); a line of electric powered
ride-on toys and a junior line of scooters. Razor has numerous awards
including Toy Industry Association's "Toy of the Year," and "Toy of the Year"
honours from TIME Magazine, Parents, Parenting and Sports Illustrated for
Kids, Nick Jr. and U.S. News & World Report.

Adrenaline Sports Live presented by RANI

For more information please see: www.adrenalinesportslive.com

Local clubs, associations, agencies and companies that are
interested in finding out more about Adrenaline Sports Live, presented by
RANI should contact the organisers, UBM Middle East for information, on
+971-2-406-4471 or email info@adrenalinesportslive.com

Adrenaline Sports Live presented by RANI is the region's
festival for adrenaline-fuelled sports and holidays. Adrenaline Sports Live
presented by RANI is organised by UBM Middle East, and is one of the four
founding partners of the Abu Dhabi National Exhibition Company.

Adrenaline Sports Live presented by RANI includes sports
demonstrations, "Have a Go" sports trials, competitions and the following
festival zones -

    - Water
    - Land and Urban
    - Adventure Tourism
    - Retail and Clubs

Further information on UBM Middle East can be found at
www.ubmmiddleeast.com

    For images, photographs and further enquiries please contact:
    Abdul Karim Samaan
    Grayling Momentum
    +971-50-3633-145
    abdulkarim@graylingmomentum.com

For images, photographs and further enquiries please contact: Abdul Karim Samaan, Grayling Momentum, +971-50-3633-145, abdulkarim at graylingmomentum.com