Tommy Hilfiger Announces Its Largest Flagship Store In Asia

Flagship to open in Tokyo, Japan

NEW YORK, November 10, 2010 - The Tommy Hilfiger Group, which is wholly owned by Phillips-Van Heusen
Corporation (NYSE: PVH), announces the opening of its largest flagship store
in Japan and Asia located at 4-30-3, Jingumae, Shibuya-ku in Tokyo. Scheduled
to open in March 2012, the store on Omotesando in Harajuku will join an elite
mix of upscale retailers in one of Japan's most renowned shopping districts
and will anchor the 108 Tommy Hilfiger stores currently in Japan.

"This store will serve as the primary flagship location for our brand in
Japan and will further support our significant retail business in Asia," said
Fred Gehring, Chief Executive Office of the Tommy Hilfiger Group. "Following
the Group's acquisition of the Tommy Hilfiger Japan Corporation in 2008, we
have continued to develop the existing business by strategically aligning the
Tommy Hilfiger brand's regional positioning with its global identity. The
Harajuku store reflects our firm belief in the potential for future growth in
Japan and is the first in a series of steps to increase our presence in the
market."

"I am excited to open a flagship store in Japan on Omotesando, one of the
most renowned shopping locations in the world," said Tommy Hilfiger,
Principal Designer and Visionary for the Tommy Hilfiger Brand. "As we
celebrate our 25th anniversary, I'm looking forward to the next 25 years of
continuing to strengthen our presence in important cities around the world
such as Tokyo. The Harajuku store will capture the global Classic American
Cool essence of the brand while also embracing Japanese heritage."

The new flagship will be 10,946 square feet, spanning three floors
housing the latest men's and women's sportswear, runway and Hilfiger Denim
collections. The Harajuku store will include several surprising design
elements and will pay tribute to the brand's roots, as well as to local
heritage, by incorporating an eclectic mix of vintage furniture and
accessories from America and Japan.

There are currently over 1,000 Tommy Hilfiger stores worldwide, with
freestanding stores located in New York, London, Paris, Milan, Amsterdam,
Berlin, Brussels, Barcelona, Vienna, Hong Kong, Seoul, Shanghai, Buenos
Aires, St. Tropez, Istanbul, Antwerp, Munich, Athens, Madrid, and Miami,
among other cities.

About the Tommy Hilfiger Group

With a premium lifestyle brand portfolio that includes Tommy Hilfiger and
Hilfiger Denim, the Tommy Hilfiger Group is one of the world's most
recognized designer apparel groups. Its focus is designing and marketing
high-quality menswear, womenswear, children's apparel and denim collections.
Through select licensees, the Group offers complementary lifestyle products
such as accessories, fragrances and home furnishings. Merchandise under the
Tommy Hilfiger brands is available to consumers worldwide through an
extensive network of Tommy Hilfiger retail stores, leading specialty and
department stores and other select retailers and retail channels. For
additional information about the Tommy Hilfiger Group, please visit
www.tommy.com.

About Phillips-Van Heusen Corporation

Phillips-Van Heusen Corporation, one of the world's largest apparel
companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands
worldwide. It is the world's largest shirt and neckwear company and markets a
variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy
Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands,
including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction,
MICHAEL Michael Kors, Sean John, Chaps, Trump, JOE Joseph Abboud, DKNY and
Timberland. Visit www.pvh.com.

                       TOMMY HILFIGER STORE
                           TOKYO, JAPAN

    Opening Date :            March 2012

                               4-30-3, Jingumae, Shibuya-ku in
    Location :                 Tokyo, Japan

                               Lower Level (2661.592 ft(2)):
    Store Format:              Hilfiger Denim
                               First Floor 1F (4226.987 ft(2)):
                               Men's Sportswear
                               Second Floor 2F (4057.563 ft(2)):
                               Women's Sportswear

    Total Floor Space
     Area:                     10,946 square feet

    Store Concept:             Anchor Store

Eric Reed, VP of International Marketing and Communications, Tommy Hilfiger USA, +1-212-548-1359, ereed at tommy.com, or Marybeth Schmitt, SVP of Communications - North America, Tommy Hilfiger USA, +1-212-548-1952, mschmitt at tommy.com, or Avery Baker, EVP of Global Marketing & Communications, Tommy Hilfiger Europe B.V., +31(0)20-589-9889, avery.baker at tommy.com