Top Selling iPhone Navigation app, skobbler, Launches in UK for GBP 1.19

The Revolutionary Alternative to Sat Nav Gadgets and Pricier iPhone apps (Includes Free Map Updates for Life)

BERLIN, May 12, 2010 - skobbler (www.skobbler.co.uk/), Germany's best-selling iPhone
navigation app (more than 150,000 sold), launches in the UK today at an
introductory price of GBP 1.19 (normally GBP 2.39). This affordable sat nav
app puts the power in users' hands, letting motorists (and pedestrians) join
forces to update maps far faster than ever before.

This community-led approach, known as crowdsourcing*, is what makes
skobbler unique. It uses free maps from OpenStreetMap (
www.openstreetmap.org/), and lets motorists highlight issues and
correct them quickly. As a result, all users benefit from consistently
updated maps without paying for expensive and already out-of-date updates.

Whenever a skobbler user finds a problem with their route - e.g. a new
one-way street or a new layout - they can use the skobbler app to report the
new information to the huge and immensely active OpenStreetMap community.
Whenever an error is fixed, it only takes a few days for it to be visible to
all users. Just like online encyclopaedia Wikipedia, the more users update
their own surroundings, the better the map and skobbler navigation will be
for everyone.

Fully Featured Navigation

skobbler is well featured, with the mod cons you'd expect to find on more
expensive sat nav gadgets and applications:

    - Turn-by-turn GPS navigation

    - Visual and voice-guided navigation

    - 2.5D bird's eye view graphics

    - Day and night display modes

    - iPod music playback during navigation

    - Automatic continuation of navigation after incoming calls

    - Pedestrian mode

    - Take me home function

    - Dynamic map updates at no extra cost

    - User-editable maps of UK and Ireland (OpenStreetMap data)

    - Bookmarks for favourite destinations

An end to motorists' frustration

"We think this is the future of sat nav," says Marcus Thielking,
co-founder of skobbler. "Why spend a fortune on a sat nav gadget when the
power is already there in your iPhone? This affordable iPhone app doesn't
just unlock that power, it also lets motorists join forces to put an end to
the frustration that's so common with other sat navs. You can either report a
map update or edit the map yourself online. There's no need to wait for
months for map improvements, and updates won't cost you a penny."

* Crowdsourcing: Coined in 2006, the term refers to online communities
collaborating to solve problems, often as an alternative to a commercial
service. See en.wikipedia.org/wiki/Crowdsourcing. Wikipedia itself is
a popular example of crowdsourcing.

Price, availability and compatibility:

skobbler is available on the App Store for an introductory price of
GBP 1.19 for a limited time at
itunes.apple.com/gb/app/skobbler-navigation-uk-ireland/id329340711?mt=8.
The skobbler app is compatible with iPhone 3G and 3GS. You can find
further information on recent developments at blog.skobbler.com.

About skobbler

Berlin-based skobbler (www.skobbler.co.uk) has been independently
developing navigation software for mobile phone platforms since 2008.
skobbler's management team have a wealth of industry experience due to their
former management positions at renowned navigation provider NAVIGON AG.

skobbler topped Germany's Apple App Store sales charts within 24 hours of
its launch, and has stayed at the top of the navigation category ever since.
Sales figures exceed 150,000 units, making it the top-selling navigation app
in Germany. skobbler will be made available internationally (Europe, US,
Russia) during Q2/Q3 2010.

About OpenStreetMap (OSM)

OSM is a free open source project that follows a crowdsourcing approach
(it is often called the "Wikipedia of maps"). The OSM mappers constantly add
new free information to the map and continuously improve its quality. New
streets and points of interest are added by the minute and displayed on the
OSM map. There are currently already more than 250,000 registered mappers
around the world and numbers are rapidly increasing. Since 2004, the number
of registered mappers has increased ten-fold every 18 months. Especially in
most urban areas in Western Europe, the OSM map has already reach a level of
detail which is matched by hardly any other corporate map in the market. "In
the end, well set-up crowdsourcing beats any corporate approach when it comes
to data-intensive problems. Wikipedia shows just that", says Thielking.

For further information, images, or to arrange interviews with key
skobbler personnel, please contact: Graham Dowall, The PR Room, Tel: +44-(0)845-094-2902, graham.dowall at theprroom.co.uk