Tribal Fusion Expands International Leadership Team

LONDON -

- Company signals global expansion plans with appointment of international head

Tribal Fusion(R), the digital marketing solutions company owned by Exponential Interactive, Inc.(R), today announced the appointment of Sean Crawford as Senior Director of International Strategy & Operations. The move comes ahead of a planned period of aggressive international expansion at the company’s regional offices in the UK, Singapore, Australia and India.

Crawford is joining Tribal Fusion to lead the company’s international business including the roll-out of new services and expansion in new and existing international geographies.

“Sean has immense experience developing digital businesses around the world,” said Toby Gabriner, President, Tribal Fusion. “We have enjoyed a strong presence for many years in London, Singapore, Sydney and Delhi. Sean will help us build on that network and drive towards our international growth targets.”

“Tribal Fusion has already been hugely successful with delivering top performing digital campaigns for many of the world’s biggest brands. There’s clearly significant potential for the company’s unique blend of ground breaking technology and great client service,” said Sean Crawford, Senior Director International Strategy & Operations, Tribal Fusion. “I’m very excited to join an extremely talented team and look forward to helping the company expand around the globe.”

Sean joins Tribal Fusion with over ten years experience in the online, mobile and image technology businesses. He was most recently CEO of Design About Town, a graphic design and internet services specialist. Previously, he was Director of Business Development at Adzilla where he was responsible for building international partnerships. Prior to that, he was Director of Consumer Product Development at Orange in San Francisco, where he worked with the company’s international teams to develop several micro-content, social media, video, advertising and search services.

About Tribal Fusion

Tribal Fusion is a digital marketing solutions company that drives superior results at all levels of the purchase funnel — from reaching the broadest possible audiences to getting brands in front of people that are already actively looking to buy a particular product or service. Tribal Fusion’s teams use their knowledge of “what works” to help brands capitalise on opportunities. From online to mobile, Tribal Fusion offers better solutions that drive greater results.

Tribal Fusion(R) is owned by Exponential Interactive, Inc. — a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers. Additional information is available at www.tribalfusion.com and www.exponential.com

UK Media Contact: Emma Hedges/Lydia Curtis Weber Shandwick tribalfusionuk@webershandwick.com +44-207-067-0500 US Media Contact: Julie Nicholson Weber Shandwick jnicholson@webershandwick.com +1-212-445-8371

Source: Tribal Fusion

UK Media, Emma Hedges, or Lydia Curtis, tribalfusionuk at webershandwick.com, +44-207-067-0500, or US Media, Julie Nicholson, jnicholson at webershandwick.com, +1-212-445-8371, both of Weber Shandwick