TripAdvisor Reaches 50 Million Reviews and Opinions Milestone
By Tripadvisor, PRNEMonday, July 18, 2011
LONDON, July 19, 2011 -
World’s Largest Travel Site Doubles
Content in Two Years; Features More User-Generated Content than Any
Other Travel Website
TripAdvisor®, already the world’s largest travel
site*, today announced it has reached the 50 million reviews and
opinions milestone.
In January 2005, TripAdvisor reached one million published
reviews and opinions, then grew to 10 million in June 2007, 25
million in July 2009 and now features 50 million reviews and
opinions- more user-generated content than any other travel site.
TripAdvisor currently publishes 25 new contributions every minute
thanks to its active traveller community of more than 20 million
members worldwide.
“When we first launched TripAdvisor we knew there would be an
appetite among travellers for honest reviews written by real
people. Eleven years later, we are tremendously proud to have
reached 50 million reviews and opinions which help over 40 million
travellers a month around the world plan and experience the perfect
trip,” said Steve Kaufer, founder and CEO of TripAdvisor.
TripAdvisor Content Facts
- The first review on TripAdvisor was published on
11th December 2001 on the Roost Lodge in Vail,
Colorado - The first review on TripAdvisor.co.uk was titled “nice but not
fantastic”. - The most reviewed property in the world is the Luxor Las Vegas
in Las Vegas, currently with more than 6,100 reviews - The total word count of reviews and opinions on TripAdvisor is
equivalent to the word count of 9,420 volumes of the novel “War and
Peace” - The total length of all the reviews and opinions on TripAdvisor
is equivalent to 396 miles, similar to the distance between London
and Aberdeen
“TripAdvisor has tremendous user loyalty and this is largely due
to the freshness of content added to the site every day by our
passionate community,” continued Kaufer. “We would like to thank
the millions of reviewers who have contributed to making
TripAdvisor the world’s largest and most relevant travel planning
tool.”
TripAdvisor is now available in 21 languages, across 30
countries worldwide. To put TripAdvisor’s popularity into context
for the UK market, the TripAdvisor.co.uk site on its own now boasts
5.1 million unique visitors per month (comScore May).
About TripAdvisor
TripAdvisor® is the world’s largest travel site, enabling
travelers to plan and have the perfect trip. TripAdvisor offers
trusted advice from real travelers and a wide variety of travel
choices and planning features (including Flights search,
TripAdvisor Mobile and Instant Personalization) with seamless links
to booking tools.
TripAdvisor® Media Group, operated by TripAdvisor LLC, attracts
more than 50 million unique monthly visitors* across 19 popular
travel brands**. TripAdvisor-branded sites make up the largest
travel community in the world, with more than 40 million unique
monthly visitors***, 20 million members, and over 50 million
reviews and opinions. The sites operate in 30 countries
worldwide****, including China under daodao.com. TripAdvisor also
operates TripAdvisor for Business, a dedicated division that
provides the tourism industry access to TripAdvisor’s millions of
monthly visitors. The division includes Business Listings, which
allows hoteliers to connect directly to millions of researching
travelers, and Vacation Rentals, which helps property managers and
individual home owners list their properties and showcase hotel
alternatives.
TripAdvisor Media Group websites have been recognized as top
travel resources in 2010 by Condé Nast Traveller, Good
Housekeeping, TIME magazine and Travel + Leisure.
TripAdvisor Media Group generated $486 million in revenue in
2010. TripAdvisor and the sites comprising the TripAdvisor Media
Group are operating companies of Expedia, Inc. (NASDAQ: EXPE).
TripAdvisor and the TripAdvisor logo are trademarks or
registered trademarks of TripAdvisor LLC in the U.S. and/or other
countries. Other logos or product and company names mentioned
herein may be the property of their respective owners.
©2011 TripAdvisor LLC. All rights reserved.
*Source: comScore Media Metrix for TripAdvisor Media Group
Sites, Worldwide, May 2011
** In addition to TripAdvisor, The TripAdvisor Media Group of
websites includes:
www.everytrail.com,
www.flipkey.com,
www.onetime.com,
www.travelpod.com,
,
and www.kuxun.cn
***Source: comScore Media Metrix for TripAdvisor Sites,
Worldwide, May 2011
**** TripAdvisor sites operate in 30 countries worldwide:
www.tripadvisor.ca,
www.tripadvisor.it,
www.tripadvisor.es,
www.tripadvisor.de,
www.tripadvisor.fr,
www.tripadvisor.jp,
www.daodao.com,
www.tripadvisor.dk,
www.tripadvisor.ie,
no.tripadvisor.com,
www.tripadvisor.tw,
and
For further information please contact: Laurel Greatrix, TripAdvisor, +44(0)777-801-3639, lgreatrix at tripadvisor.com
Tags: July 19, London, TripAdvisor, United Kingdom
