Unruly Media to Catalyse Viral Advertising in France

LONDON, March 25, 2010 - Unruly Media(www.unrulymedia.fr/), the UK's leading exponent of
viral video marketing, announced today the opening of Unruly France, to be
based in Paris and headed up by newly-appointed French MD, Dorota Smaggia.

Unruly Media are no strangers to French campaigns and were instrumental
in seeding the spectacularly successful Evian Roller Babies(
www.youtube.com/watch?v=eExHIzBKRU0) campaign, created by BETC
EuroRSCG(www.eurorscg.com/), Paris. This campaign entered the record
books as the most viewed online advertisement ever, and was a globally feted
viral campaign in 2009.

Scott Button(uk.linkedin.com/in/scottjamesbutton), CEO of Unruly
Media, believes that viral advertising is poised for exponential growth in
France this year: "So much strong work came out of France in 2009 and the
social media landscape is so vibrant that France was the obvious next market
for us. With 4 years' campaign data behind us and strong relationships in the
French blogosphere, we expect to catalyse the French viral advertising market
in 2010."

Dorota Smaggia(
www.linkedin.com/pub/dir/dorota/smaggia/fr-0-France/), newly-appointed
French MD, also believes that this is the perfect time for Unruly to be
offering social advertising services to a French market. "Recent
metrics
(www.comscore.com/Press_Events/Press_Releases/2009/12/French_Online_Video_Consumption_Surges_141_Percent_in_the_Past_Year_to_5.4_Billion_Videos_Viewed_In_September_2009)
reveal that online video consumption surged 141% in
France over 2009. There's a huge opportunity for brands wanting to create
video content and engage consumers in meaningful conversations."

(Due to the length of above URL, it may be necessary to copy and paste
above hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

Unruly Media is launching its French Operations with global campaigns for
Europe's largest brewer, Heineken, telecoms thought leader, Orange Vallée,
and specialist mobile provider, Webtel.mobi.

About Unruly Media: Unruly Media has bought, earned, and audited over a
billion user-intended views across more than six hundred video campaigns
since 2006. Our international team of strategists can execute viral seeding,
digital outreach, social video advertising, conversational marketing, buzz
monitoring and social media analysis across 41 countries in Europe, North
America and Asia.

About Dorota Smaggia: Dorota Smaggia has 20+ years experience in content
distribution via traditional and new media channels, worldwide. She has
worked at Skyrock and DMX exploring new activity sectors ahead of time: pay
TV and music channels, cable TV, mobile and online content.

Sarah Wood - Director - +44(0)207-247-4176 - sarah@unrulymedia.com

Sarah Wood - Director - +44(0)207-247-4176 - sarah at unrulymedia.com