Volas Entertainment Aim to Drive Additional Mobile Revenue Through Personalised Discovery

HERZLIAH, Israel, April 7, 2010 - Following a successful trial, PredictiveIntent, a UK-based
provider of personalised digital merchandising solutions and Volas
Entertainment, a leading global mobile content service provider have signed
an agreement to pre-integrate PredictiveIntent's best of breed behavioural
targeting service into Volas's superior mobile content distribution platform,
VAMP(TM), in order to increase mobile revenues for both Volas and their
clients through personalising every visitors discovery experience.

The Volas platform manages the entire mobile content
lifecycle, from ingestion through to discovery and billing, providing an
unprecedented depth of information for marketers. With the addition of
PredictiveIntent's PredictiveOne service, it is now possible to observe and
analyse every subscribers interaction with any Volas portal and enable the
entire discovery experience to be automatically personalised in real time
based on their behaviour, thus reducing the click distances required to
discover relevant content and increasing mobile conversion rates for both
first time visitors and repeat subscribers.

Neil Hamilton, CEO of PredictiveIntent explains "Although many
operators have embraced the concept of personalised discovery very few have
been able to deliver it, this is partly due to the fact that the majority of
content silos within their branded portals are actually powered by 3rd party
systems proprietary systems. We are in discussion and trial with many VAS
enablers however only a handful are in a position to actually reap the
rewards from our service usually due to the way they have either developed
their own platforms or because they aren't as integrated into the operators
ecosystem. Working with Volas has been a breath of fresh air since they have
well extremely well architected solution which works can work hand in hand
with PredictiveOne, we're really excited about this announcement."

Doron Cohen, CEO & Founder of Volas Entertainment comments:
"It has always been our priority to provide our end customers the best user
experience and make sure we can constantly provide our partners and clients
with technologies and services that make business sense and potentially
higher revenues. Today's mobile users are not only becoming more
sophisticated but need to be immediately satisfied or else we will lose them
to the competition. Personalization and analysis are crucial to our success
and is what will keep the customer coming back for more. These are the exact
characteristics we found in PredictiveIntent's service and the reason we are
offering it on all our portals. After our successful trial, we can see that
we will be able to offer more of the right content, reduce the clicks to buy
and in turn increase the conversion rates on our portals."

About PredictiveIntent

PredictiveIntent is a privately held UK Ltd company based in
Poole, Dorset. The company has developed patent pending behavioural profiling
and targeting software which it currently markets in a SaaS format and
through white label partnerships with Portal, eCommerce, CMS and Publishing
software providers.

PredictiveIntent's innovative and intelligent behavioural profiling,
targeting and analytical solutions enables customers to obtain a deep
understanding of site visitors- demonstrably increasing conversion rates and
loyalty by personalising the digital experience for each and every visitor
attracted.

Our sophisticated, flexible, profiling and targeting tools are
specifically designed for easy connection and integration into third party
content management, publishing and commerce platforms, making
PredictiveIntent an essential choice for any business serious about
maximising visitor potential.

For more information, please visit: www.predictiveintent.com

For more details about PredictiveIntent contact Neil Hamilton, CEO.
Neil.hamilton@predictiveintent.com

About Volas Entertainment

Volas Entertainment, part of the Logia Group, provides a combination of
technological solutions and content related services, tailoring comprehensive
mobile portal solutions for operators, content providers and media owners.
Products & services include VAMP(TM) - our mobile content management
platform, portal & application development, mobile billing integrations,
content & services aggregation.

Constantly striving to lead and excel, Volas continues to develop its
product portfolio and enhance its content aggregation services throughout the
world. Connected to more than 20 leading operators around the world with the
likes of Vodafone, Telecom Italia, Cellcom, Orange, Airtel, Smart, AIS, &
Amdocs and collaborating with more than 75 content & application providers.

Founded in 2004, Volas Entertainment is headquartered in Herzliah,
Israel. For more information, please visit: www.VolasEnt.com

For press enquiries please contact Volas Entertainment CEO,
Doron Cohen - doron@volasent.com, Tel: +972-73-252-5252

For press enquiries please contact Volas Entertainment CEO, Doron Cohen - doron at volasent.com, Tel: +972-73-252-5252