Wild Discovery Becomes the First Lebanese Network of Travel Agencies to Offset its Greenhouse Gas Emissions

By Sustainable Environmental Solutions ses, PRNE
Sunday, January 10, 2010

BEIRUT, January 11 - Building on its continuously evolving Corporate Social
Responsibility program to support environmentally friendly solutions, Wild
Discovery, the network of travel agencies in Lebanon, Dubai and Syria,
affiliated to Johnny R. Saade Holdings, is the first Lebanese travel agency
to offset its greenhouse gas emissions and thus, becomes carbon Neutral.

Carbon neutrality involves calculating an entity's GHG footprint (often
measured in tonnes of CO2), identifying ways in which carbon emissions can be
reduced and then offsetting the residual emissions through the purchase of
carbon credits. These credits are usually purchased in the form of Verified
Emission Reductions (VERs), where the proceeds go towards funding projects
around the world that have issued emission reduction credits under a globally
recognized standard, and to encourage eco-friendly technologies.

Through this initiative, Wild Discovery has positioned itself as the
first Lebanese travel agency that takes its environmental and social
responsibilities seriously. Mr. Sandro Saade, Wild Discovery's CEO, confirms
"This process has raised environmental awareness on our team members, and
accordingly, we are able to implement eco-friendly decisions into our
day-to-day business activities." Mr. Saade added "Wild Discovery, through its
understanding of the carbon footprint concept, is now able to provide the
option to its clients to purchase VERs to offset the emissions associated to
their travel".

Wild Discovery has engaged Sustainable Environmental Solutions
(SES) a leading Lebanese environmental and energy development firm and its
strategic partner Ecosecurities to assess, quantify, reduce and offset its
direct and indirect emissions of greenhouse gases (GHG) to achieve "carbon
neutrality".

Mr. Salah Tabbara, S.E.S' Managing Director, said: "Wild Discovery has
again raised the bar by playing its avant-garde role in tackling climate
change. The momentum we are seeing in Lebanon of companies going carbon
neutral is a testament to the importance of integrating environmental
initiatives into companies' Corporate Social Responsibilities".

Mr. Souheil Abboud, EcoSecurities' Middle East Regional
Director, noted that it was a pleasure working with Wild Discovery's
enthusiastic team and learning about their seriousness in combating Climate
Change. "We are very positive about the continued development of the
voluntary carbon business in the Middle East and one can't help but commend
the steps taken by the like of Wild Discovery to make a global change", he
added.

Rachel Mountain, Head of Global Marketing, EcoSecurities, Direct +44-(0)1865-296-922, Mob +44-(0)798-3388-443, Tel +44-(0)1865-202-635, Email rachel.mountain at ecosecurities.com

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