Winkball Brings Citizen Video to the 2010 World Cup in South Africa

LONDON, May 24, 2010 - The UK's number one video website is bringing its revolutionary brand of
citizen video reporting to the World Cup in South Africa. As well as having
its video reporters travelling from the UK, WinkBall is employing 30 local
people as citizen video reporters for the forthcoming World Cup. Unlike many
traditional media outlets, WinkBall believes that to truly represent the
people, sights, and of cause the football in South Africa you really need a
local perspective.

The reporters, who'll be employed by WinkBall, will talk to the fans,
businesses and visitors about the build up to the World Cup as well as cover
the games of the tournament. They'll be concentrating on recording on video
the opinions and emotions of supporters from South Africa and overseas.

Fifteen reporters will be based in Johannesburg and another fifteen in
Cape Town. They'll be initially employed on two month contracts - and those
demonstrating a love of the job, a rapport with the public and good reporting
skills will be offered long term contracts as WinkBall branches out its
global network of reporters. WinkBall has reporters working daily from New
York and LA and is soon to open offices in Paris and India.

"We want to capture the people, culture, sights and sounds of South
Africa's World Cup - it's a unique opportunity to get the citizen video view
of the tournament," said Dr James Ohene-Djan, Managing Director of WinkBall.
"WinkBall is really excited to be at the World Cup in South Africa.

"Instead of sending a large crew of UK reporters thousands of miles as
other media outlets do, we are hiring and training thirty local reporters to
get an amazing insight into what's going on behind the scenes at street
level. This is truly an online World Cup and we want to speak to real fans
for their reactions and predictions."

In a separate offer, WinkBall have launched a worldwide online
competition for the World Cup called "Star Reporter". The public are invited
to post match reports on World Cup games and the winner will be awarded a
year's contract as a WinkBall Reporter for their favourite team.

The contract will include pay equivalent to GBP15 an hour, a camcorder,
uniform and training. Enter at: www.winkball.com/worldcup

WinkBall's UK team of 100 reporters have been to every Premier League
match this season, asking fans what they think of the match, the players, the
manager, the ref and the result…

The WinkBall site now has a unique collection of fans views and opinions
from the whole season and their football reporting of fans views on Champions
League, Europa Cup, FA Cup and Carling Cup matches is second to none!

Thousands of views have been uploaded to www.winkball.com giving
the fans a 'video voice' and a unique platform.

Notes to editors:

About WinkBall.com

WinkBall.com is a free, web-based, personal video communication service,
which allows anyone to record, send and share videos with friends and family
- privately. Users can also create and post content to video blogs and walls
for group viewing. Video messages delivered by WinkBall can be accessed
anywhere, anytime through a web browser.

WinkBall is also used by brands and organisations to share video content,
which users can actively choose to watch and share. All messages sent through
WinkBall are supported by targeted five-second advertisements, which are
played at the end of video messages.

WinkBall is safe, simple and fun and makes video the best way to
communicate online.

Established in London in 2005 by Dr James Ohene-Djan and Duncan Barclay,
the WinkBall Project team has evolved to become a leading player in driving
the future development of online communication.

www.winkball.com

Contact Catherine or Claire at Shout! Communications, +44(0)20-7240-7373