WISeKey is Revolutionizing the Luxury World by Protecting Brands Hublot, Dior and Chris & Cris

GENEVA, April 13, 2011 - WISeKey is revolutionizing the luxury world by protecting brands such as
Hublot, Dior and Chris & Cris with its patented Digital Brand Protection
Solutions. A completely new way of protecting luxury brands whilst fighting
counterfeiting, boosting sales, providing a private social network for brand
fanatics and offering a lifelong bond with the customer emerged this year at
Basel World. WISeKey's brand protection technology, WISeAuthentic, offers
personalized solutions for digitally identifying authentic brand items, and
also provides direct sales information to the manufacturer and allows control
over the grey market, is now used by luxury brands Chris & Cris, Dior, and
Hublot, with more and more brands joining the fight against counterfeiting.

The technology consists of creating an electronic guarantee certificate
with an algorithm, which contains the item identity code and is securely
stored on a SmartCard that also enables privileged access to a reserved space
on the brand's website. Sales outlets and clients are able to use the
SmartCard to check instantly online if the watch is genuine. This combination
provides a fail-safe solution, impossible to replicate, at a fraction of the
amount lost in sales due to counterfeits.

WISeKey has gone even further this time and developed a wearable solution
for Chris & Cris, a Spanish-based luxury garment company, which was announced
at MIT associating the luxury garment with an exclusive social network,
blending corporate identity and brand awareness in a new generation of VIP
social network.

Read the full article at:
www.swissstyle.com/wisekey-revolutionizing-luxury-world

    Swiss Style Magazine
    John Francois Beguin
    Chairman
    admin@swissstyle.com
    ph: +41223044304
    fax: +41223044300

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