World's Top Panel Companies Join Forces with Imperium to Advance Data Quality Across the Market Research Industry

Panel Services and Technology Leaders Partner to Create ICE(TM) - The First Broad-Based Category Exclusion Program

SHELTON, Connecticut, June 10, 2010 - The world's major panel companies — collectively accounting for more
than 50% of global online sample — have come together with Imperium, a
leading technology development firm, to create Imperium Category Exclusion
(ICE(TM)), the first broad-based category exclusion program for the market
research industry. Authentic Response, e/Rewards/Research Now, Global Market
Insite, Inc. (GMI), Survey Sampling International, Toluna and U-Samp have
formed an industry-wide ICE User Group — which is open to any panel services
company — with the goal of driving optimal sample quality.

The ICE User Group is a complementary partnership that is focused on
delivering major quality advances to the market research industry. The panel
company members bring deep knowledge of sampling and research, while Imperium
adds extensive experience in the design, development and execution of
technology solutions. By collaborating to bring these capabilities together,
the ICE User Group is working to drive significant improvements in data
integrity that will benefit the entire industry. ICE is the third component
in the suite of data quality offerings Imperium provides to the global market
research industry, including the Verity(TM) respondent validation service and
the RelevantID(R) digital fingerprinting technology. Available to all
RelevantID users, ICE makes product category part of each respondent's
digital fingerprint. As a respondent takes an ICE client survey, this data
can be used to exclude those who have recently participated in similar
surveys, helping to eliminate potential respondent biases.

"What's unique about the ICE offering is that it provides a broader
approach to category exclusions," said Marshall Harrison, Founder and CEO of
Imperium. "Companies often rely on multiple sources for survey respondents,
and while respondent providers can exclude individuals that have recently
participated in a study for a specific product category, ICE helps the
industry look at respondent behaviors in full to make more educated sampling
decisions.

"Many market research firms look to partner with a third-party provider
for solutions to ensure the validity, uniqueness and responsiveness of survey
respondents. Imperium is a provider for the industry's largest and most
forward-thinking firms, including Toluna, Survey Sampling, e-Rewards/Research
Now, Authentic Response, GMI and U-Samp. We are proud these panel leaders
looked to us to help evolve their data quality with the creation of ICE(TM)."

The panel companies taking part in the collaboration are equally pleased
to be working with Imperium to broaden the industry's range of data quality
tools. ICE User Group members agree that the solutions coming out of the
partnership will ensure all panel companies can provide their clients with
the highest standards of quality and accuracy.

"ICE is a major step forward in driving significant quality improvements
throughout the industry," says Kees deJong, CEO of Survey Sampling
International. "By partnering with our colleagues in a united cross-company
team, we have radically advanced our shared objective of maximizing sample
quality, faster and more efficiently than any of us could have on our own. We
are honored to be part of the ICE User Group — and excited about the
benefits ICE will bring to our customers."

About Imperium

Imperium is a leading technology development firm specializing in the
design, development, implementation and support of database systems for
business intelligence and integrated e-business solutions. Imperium provides
innovative products and services in the areas of market research, financial
services, telecommunications, healthcare, marketing, advertising and web
design.

Our brands include RelevantID(R) — the leading industry digital
fingerprinting technology for fraud prevention, Verity(TM) — the data
validation service that confirms the accuracy of a person's name, address and
other demographics, and RelevantView(R) — technology that captures user's
online experience on websites and web applications. Imperium is a Microsoft
Gold Certified Partner.

About Survey Sampling International

Survey Sampling International (www.surveysampling.com) is the
premier global provider of sampling solutions for survey research. SSI
reaches respondents in 72 countries via Internet, telephone and
mobile/wireless. Client services include questionnaire design consultation,
programming and hosting, and data processing. SSI serves more than 2,000
clients, including 48 of the top 50 research organizations. Founded in 1977,
SSI has 17 offices in 15 countries.

Ilene Siegalovsky, Vice President, Global Marketing, +1-203-567-7230, ilene_siegalovsky at surveysampling.com