2009 Economic Crisis: La Prairie Group Above Expectations

Indication: The complete press release in English language can be downloaded free of charge at: https://www.presseportal.ch/de/pm/100016920/?langid=2

ZURICH, April 14, 2010 - After a weak start in the first two quarters due to the economic downturn
and retailer stock reduction, the La Prairie Group showed steady growth
throughout 2009. In the fourth quarter, the La Prairie Group saw an upswing
with strong growth of +10.5 percent compared with the previous year.
Projected results for 2009 were clearly fulfilled. With net sales of -8.0
percent, adjusted to exchange rate effects, the Swiss company in the premium
cosmetics segment achieved stronger growth than the market average. Total net
sales amounted to CHF 375.2 million. Thanks to substantial innovations in the
pipeline and focused brand communication, Dirk Trappmann, CEO of the La
Prairie Group, is expecting continued growth in the coming months.

"The past year has been really tough for the entire luxury segment. The
La Prairie Group results exceed the forecasts of our revised 2009 plan, with
sell-through figures above the market average. In 2010, the La Prairie Group
will once again target growth in a slightly shrinking cosmetics market,"
comments Dirk Trappmann.

The La Prairie Group is represented internationally in the premium
cosmetics segment by 11 affiliates in Europe (Switzerland, Germany, Austria,
France, Italy, Spain), the US, Asia (China, Japan, Korea) and Australia. The
company sells products in over 70 markets world wide. The La Prairie Group
stands for highly innovative, top quality brands. The group comprises the
four premium brands, Laboratoires La Prairie, JUVENA of Switzerland, MARLIES
MÖLLER beauty haircare and SBT Skin Biology Therapy. The company's
headquarters is located in Zurich-Volketswil/Switzerland. The La Prairie
Group belongs to the Beiersdorf AG. For further information, visit
www.laprairiegroup.ch.

    Contact:

    La Prairie Group
    Public Relations
    Industriestrasse 8
    CH-8604 Volketswil
    Yvonne Brunner
    Tel.: +41-44-947-82-52
    E-Mail: yvonne.brunner@laprairiegroup.ch

Contact: La Prairie Group, Public Relations, Industriestrasse 8, CH-8604 Volketswil, Yvonne Brunner, Tel.: +41-44-947-82-52, E-Mail: yvonne.brunner at laprairiegroup.ch