Acentic and Sky Deutschland Agree to a Marketing Partnership in the Hotel Industry

By Acentic, PRNE
Wednesday, June 16, 2010

New integrated product for the hotel industry offers digital iTV solutions from Acentic combined with Sky's wealth of TV experience.

COLOGNE, Germany and MUNICH, June 17, 2010 - Acentic, a leading supplier of digital interactive TV (iTV) systems over
coaxial and IP networks for the hotel industry, and Sky Deutschland,
announced today their partner agreement to provide the hotel industry with a
fully integrated iTV system, state-of-the-art technology and premium TV
channels. The aim of this partnership is to upgrade existing hotels currently
equipped with Acentic's analogue systems in Germany and Austria.

The hotels will be able to choose from three- or six-channel TV packages
which provide a broad selection of Sky's most popular channels. Channel
packages include Sky Cinema, Sky Sport 1, Sky Sport 2, FOX, and The Discovery
Channel, among others.

Richard Robinson, Chief Operating Officer of Acentic, stated, "This offer
will allow hotels with existing analogue TV technology to benefit from the
addition of some of Sky's most popular channels and demonstrates Acentic's
desire to continually refresh its offering to both hoteliers and guests."

"This is a great opportunity for Sky Deutschland," said Giovanni
, Senior Vice President Customer Operations, Sky Deutschland . "Sky
Deutschland is looking forward to developing this commercial synergy in order
to re-enforce our presence in the hospitality market. The partnership between
our two businesses represents a great opportunity to allow numerous hotel
guests to enjoy Sky's extraordinary TV experience with a positive return for
the consumer business too."

Acentic and Sky will offer hotels a full upgrade package, including
latest LCD screens, Sky channel packages, lobby Wi-Fi, head-end installation
and attractive financing models. Hotels will receive a discounted
introductory offer depending on length of contract, with additional benefits
available for longer contracts.

About Sky Deutschland

The Sky brand stands for the best choice of television entertainment
available, giving customers high-quality programming . The company offers one
of the most attractive services in premium content: Sky shows more live
football than anyone else, has the most wide-ranging live sports service on
German TV, the best range of cinema films and the largest range of channels
in real HD - and all of this at an excellent price-performance relationship.
Sky broadcasts its channels digitally, primarily via satellite and cable,
meaning around 95 percent of households in Germany and 85 percent in Austria
are reached. Sky also offers individual services on the internet in Germany.

About Acentic Group

Acentic is an international provider of digital TV services to hotels.
Acentic's digital content, technology, support and services deliver
entertainment and revenue generation tools via the hotel television,
providing a unique communications system that meets the evolving lifestyles
of guests. Acentic's digital TV services are in many of the world's leading
hotel chains including Accor, Dorint, Intercontinental Hotel Group, Hilton,
Hyatt, Maritim, Marriott, Movenpick and Starwood in more than 30 countries in
Europe, Middle East and Africa. For more information, visit

    Acentic Media Contacts

    Smaro Makaronidou

    ink Communications for Acentic
    Jennifer Hicks

    Alex Crabb

    Sky Deutschland Media Contacts

    Katrin Thullner
    Senior Manager Corporate Communications
    T +49-(0)-89-9958-6375

Smaro Makaronidou of Acentic, +49-171-6973108, smaro.makaronidou at; or Jennifer Hicks, +33(0)6-84-47-80-42, jennifer at, or Alex Crabb, +1-617-484-3614, alex at, both of ink Communications for Acentic; or Katrin Thullner, Senior Manager Corporate Communications of Sky Deutschland, +49(0)89-9958-6375, Katrin.Thullner at

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