Richard Robinson Named Chief Executive Officer of Acentic

By Acentic, PRNE
Wednesday, June 30, 2010

COLOGNE, Germany, July 1, 2010 - Acentic, a leading supplier of digital interactive TV (iTV) and broadband
systems for the hotel industry, announced today that Richard Robinson has
been named chief executive officer, effective July 1st. Robinson is a 20-year
veteran of the media industry, including 15 years in hotel television
technology, and has been an executive director at Acentic since its founding
in 2003.

Robinson takes the helm at Acentic at a time when the company is
experiencing solid growth internationally and serves customers such as
Starwood, Hilton and InterContinental. He will continue to focus on extending
Acentic's digital TV and high speed Internet access (HSIA) services
throughout the European market and to the Asia-Pacific region, the world's
fastest growing hotel market.

As chief operating officer, UK, Robinson has delivered major contract
wins with Hilton, Marriott and InterContinental and has been instrumental in
Acentic's strategic planning process with direct responsibility for overall
business performance of three international territories. At a group level he
has been responsible for the overall guest proposition and both acquisition
and merchandising of all content. During his tenure, Acentic has seen a
fourfold increase in sales volumes with 40 percent market share.

Before joining Acentic in 2003, Robinson was marketing and development
director at Granada, one of Europe's leading TV media businesses and former
owner of Le Meridien. He developed Granada's brand proposition and was
directly responsible for all guest-derived income where his consumer
marketing experience realised significant success. At Granada, he also
previously served as trade marketing controller, product manager, financial
reporting manager and management accountant.

Robinson studied accounting and international finance at Nottingham Trent
and has attended numerous professional development courses,
including the KPMG Senior Executive Development Programme, the Chester
Karrass Programme and courses run by Chartered Institute of Marketing and the
Institute of Direct Marketing. He acts as a Young Enterprise business advisor
providing commercial experience in marketing to sixth form students.

Robinson succeeds Alistair Forbes, who served as Acentic's CEO for seven

About Acentic Group

Acentic is an international provider of digital TV and broadband services
to hotels. Acentic's digital content, technology, support and services
deliver entertainment and revenue generation tools via the hotel television,
providing a unique communications system that meets the evolving lifestyles
of guests. Acentic's digital TV and broadband services are in many of the
world's leading hotel chains including Accor, Dorint, Intercontinental Hotel
Group, Hilton, Hyatt, Maritim, Marriott, Movenpick and Starwood in more than
30 countries in Europe, Middle East and Africa. For more information, visit

    Acentic Media Contacts:

    ink Communications for Acentic
    Jennifer Hicks / EMEA

    Alex Crabb / North America

Jennifer Hicks, EMEA, +33-(0)6-84-47-80-42, jennifer at, or Alex Crabb, North America, +1-617-484-3614, alex at, both of ink Communications for Acentic

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