Acision Recognised as Number One Enabler of World's Leading Messaging Service

By Acision Uk Ltd, PRNE
Sunday, February 7, 2010

Acision Drives Messaging Innovation With Message Controller - Advancing the way the World Connects

READING, England, February 8 - Acision, the world's leading messaging company, today announced its
leadership in SMSC, the architecture behind the world's number one mobile
data service, as calculated by Informa Telecoms & Media. This validation
coincides with the launch of Acision Message Controller, an exciting
innovation in messaging, designed to provide operators with a single,
consolidated platform that supports all messaging services (text, multimedia,
group messaging, chat, e-mail and voicemail) over any network, including 4G,
and any device.

Pamela Clark Dickson, Senior Analyst, Informa Telecoms & Media,
commented: "Messaging remains the largest driver of data revenues for mobile
operators today and Informa Telecoms & Media forecasts that messaging
revenues will continue to grow over the next five years, with SMS alone
generating GBP73 billion (US$118.3 billion) by 2014. After extensive
research, Informa has calculated that mobile messaging infrastructure vendor,
Acision, is the global number one supplier of SMS solutions, with more than
one-third market share in terms of announced SMSC contracts awarded by mobile
operators*."

"Messaging continues to prove its popularity and ubiquity as a preferred
method of communication by consumers. The rise of 4G networks, like LTE and
WiMAX, are expected to enhance its growth," says Taco Schoute, Head of
Messaging at Acision. "Mobile operators are well positioned to enrich their
mobile service offerings and messaging will be a main driver of connectivity
for these new services. As consumers demand instant communication and
information, and businesses look to establish a dialogue with mobile users,
messaging is expected to become integrated more deeply into our daily lives.
In order to manage this evolution, operators need to offer secure,
differentiated and converged messaging services, while managing network
complexity and retaining profitability."

To enable operators to future-proof their networks and seamlessly deliver
innovative new messaging services and drive up revenue streams, Acision has
launched Acision Message Controller, a key component of Acision's new Open
Services Architecture. With Acision Message Controller, Acision delivers a
critical network element in the evolution of messaging to broadband networks
and provides the operator with a single solution that supports all messaging
services over any network and any device.

"Acision's Message Controller is Acision's basis for the next step in
messaging," commented Taco Schoute. "It simplifies the messaging architecture
for operators enabling them to future-proof their network. Introducing
Acision Message Controller in today's environment creates network
optimization and cost reduction, delivering the essential features for
building new seamless services and revenue streams. Moreover, it addresses
the operator's evolving needs of bridging 2G/3G to 4G networks by supporting
existing mass market services, such as SMS and MMS, while leveraging the
opportunity of new IP based services like group messaging and RCS. This again
is demonstrating that Acision is at the forefront of innovation in
messaging."

Notes to editors

*Informa Telecoms & Media's research into SMSC contracts and deployments
is based on direct contact with SMSC vendors and operators as well as
published information from both parties confirming contracts. In some cases,
contracts are confirmed at the time of deployment, or even sometime
afterwards.

About Acision Message Controller

As a key component of Acision's Open Services Architecture, the Acision
Message Controller provides high-speed/high-volume messaging capabilities,
multi-network connectivity, convergence and cross-network routing, as well as
the ability to optimise and control message flows all through its advanced
routing and delivery capabilities. On top of that, it offers built-in network
enhancements, like spam and fraud control, message delivery, home-routing and
service triggering. By intelligently orchestrating messaging traffic, the
Message Controller delivers a fully converged, secure messaging experience,
which can be highly personalised for individual users based on their personal
settings and subscription type.

About Acision

Acision is the world's leading messaging company, providing communication
solutions to network operators and service providers globally. For more
information, visit Acision at www.acision.com

About Informa Telecoms & Media

Informa Telecoms & Media (www.informatm.com) is the leading
provider of business intelligence and strategic services to the global
telecoms and media markets.

PR Contacts: Annette Leach, Hotwire, Tel: +44(0)207-608-2500, Email: acision at hotwirepr.com; Lauren McGregor, Hotwire, Tel: +44(0)207-608-4677, Email : lauren.mcgregor at hotwirepr.com

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