"Across Different Latitudes, Similar Attitudes Toward Beauty"

By Merz Aesthetics Inc., PRNE
Tuesday, May 24, 2011

SEOUL, South Korea, May 25, 2011 -

- Merz Aesthetics Reinforces Its Commitment To Delivering Beauty And
Confidence To Women Worldwide

Today, at the 22nd World Congress of Dermatology in Seoul, Korea, Merz
Aesthetics celebrated its commitment to the Asian market and reinforced its
plans to become a global leader in the aesthetics business with the release
of the third chapter of its "Face Value" Beauty Survey.

Currently, Merz Aesthetics operates in 16 countries around the globe with
a primary presence in America and Europe. The Asia Pacific Region is quickly
becoming one of the most exciting and dynamic aesthetics markets in the world
and represents a strategic opportunity for Merz. The company recently
announced it will build its regional headquarters in Singapore and has
committed to providing clinical training, technical workshops and scientific
background to physicians across the region. Most recently in addition to the
Singapore office, Merz has established offices in Korea and Taiwan.

The Asia-Pacific facial injectable market - comprising botulinum toxin,
hyaluronic acid dermal fillers, particle and polymer fillers and collagen
fillers - is expected to grow through 2014 due to increased physician
adoption of profitable facial injectable treatments in their practices and
growing patient demand for less invasive cosmetic procedures. This consumer
demand backed by physician innovation, product availability, and increasing
consumer disposable income intersect to create double digit growth year upon
year in the region.

"The extreme growth of the minimally invasive facial injectable market in
South Korea specifically and across Asia, suggests a high aesthetic
consciousness in the Asia-Pacific region, which will fuel continued demand
for cosmetic procedures, including facial injectable treatments," said Kyle
, MD, PhD, Director of Modelo Clinic, Seoul, South Korea. "The large pool
of patients in this region represents a significant opportunity for revenue
potential in the facial injectable market."

The "Face Value" Beauty Survey

According to the Merz Aesthetics "Face Value" Beauty Survey, conducted by
Harris Interactive among over 2,900 women from France, Italy, Spain, Russia
and the United Kingdom, more than 9 in 10 (95%) women would like to improve
or alter a facial feature and nearly 4 in 5 (78%) believe it is acceptable
for women to invest in aesthetic procedures to enhance their beauty as they
age. The survey also found a strong tie between beauty, happiness and
confidence. In fact, a majority of women (70%) surveyed said they feel most
beautiful when they are happy and even more said that when they are happy,
they feel more beautiful (89%) and when they feel beautiful they are more
confident (89%).

The "Face Value" Beauty Survey also found that the majority of women
(70%) surveyed said that they feel more confident as they age. They also
claim they do not mind looking their age - they just do not want to look

"We listen to our customers and understand that modern women across the
world, regardless of age, race or personal circumstances have an unapologetic
desire to feel beautiful," said Steve Basta, CEO of Merz Aesthetics. "Whether
she is in Seoul, Seattle, Sao Paulo or Stockholm, today's woman is clearly
interested in products and procedures that enable her to create a more
beautiful, and more confident, but not necessarily younger looking version of

About the Survey

The survey, conducted online in October 2010 by Harris Interactive and
commissioned by Merz, included 2,939 women from France (n=543), the United
(n=524), Italy (n=667), Spain (n=701), and Russia (n=504) who have
experience with, or interest in, using facial injectable treatments of dermal
fillers and other injectables. Women were asked a variety of questions about
their thoughts and feelings related to what makes a woman beautiful, their
own personal beauty, and the role of aesthetic procedures in maintaining
their appearance. For more information on survey methodology, including
weighting variables and subgroup sample sizes, please contact Medical
Dynamics at + 1-212-537-9495.

About Merz Aesthetics

Merz Aesthetics, Inc. is a division of Germany-based Merz
Pharmaceuticals. Merz Aesthetics Europe is headquartered in Frankfurt,
, operates subsidiaries in 16 countries and cooperates with more than
30 distributors all over the world.

Founded in 1908, Merz has more than a century of experience in improving
people's lives and has deep roots in dermatology. Merz Aesthetics is breaking
new scientific ground and is setting future industry standards by bringing
doctors and patients safe and effective products for use in dermatology and
aesthetic treatments.

Merz Aesthetics' product portfolio includes Radiesse(R) Volumizing Filler
and the BELOTERO(R) family of fillers for use in facial aesthetics.

About Harris Interactive

Harris Interactive is one of the world's leading custom market research
firms, leveraging research, technology, and business acumen to transform
relevant insight into actionable foresight. Known widely for the Harris Poll
and for pioneering innovative research methodologies, Harris offers expertise
in a wide range of industries including healthcare, technology, public
affairs, energy, telecommunications, financial services, insurance, media,
retail, restaurant, and consumer package goods. Harris serves clients in over
215 countries and territories through its North American, European, and Asian
offices and a network of independent market research firms. For more
information, please visit www.harrisinteractive.com.

Danielle Lewis, Medical Dynamics, +1-212-537-9495, dlewis at rxmedyn.com

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