Actor Patrick Dempsey Announces Donation by the Instituto Avon of a Digital Mammography Unit to UNIFESP's Gynecology Department

By Avon Products Inc., PRNE
Thursday, May 6, 2010

SAO PAULO, May 7, 2010 - During his recent visit to Brazil for the launch of his second fragrance
Patrick Dempsey 2, exclusive for Avon, American actor Patrick Dempsey made
room in his busy schedule to join Avon Brazil President Luis Felipe Miranda
to announce the donation of a digital Mammography Unit to the Gynecology
Department of the Federal University of Sao Paulo (UNIFESP). Also joining
Dempsey and Miranda were Dr. Afonso Nazario, Chief of Gynecology Department
at the Federal University of Sao Paulo; Dr. Walter Manna Albertoni, Dean of
the Federal University of Sao Paulo and Lirio Cipriani, Executive Director,
Instituto Avon.

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"This public-private partnership fills us with pride, since it enables us
to save many lives. The digital equipment can perform 50% more mammograms per
day compared to the analogical equipment. It will also provide UNIFESP
medical students and residents the opportunity to work with the latest
technology," says Dr. Afonso Nazario, Chief of Gynecology Department at

In Brazil, 10,000 women die of breast cancer every year. Brazilian Cancer
Institute INCA estimates another 50,000 cases will be diagnosed until the end
of 2010 - 137 new cases per day, and more than 5 new cases per hour.

Luis Felipe Miranda, President of Avon Brazil, says the company has been
doing their part to help curb Breast Cancer mortality around the world.
"Through December 2009, Avon global philanthropy, led by the Avon Foundation
for Women has raised and invested more than 640 million dollars in programs
to improve women's lives, with the largest part of the resources allocated to
breast cancer. In Brazil, Instituto Avon invested approximately 12 million
, which has helped pay for 24 mammography and 21 ultrasound machines,
benefiting more than 1.6 million women."

"Because I am associated with my own cancer center that deals directly
with this disease, and because of my own personal history, I admire the work
carried out by Avon. I am so proud of Avon's global contributions to promote
early detection, treatment and Breast Cancer research. I am trilled to have
had the opportunity to participate in today's campaign against Breast Cancer
and to continue to work with Avon to spread this important message," says
Patrick Dempsey.

In addition to his visit to UNIFESP, Patrick Dempsey also launched his
newest Fragrance Patrick Dempsey 2 at the red carpet event for Avon
International Fragrances at the Casa Fasano. At the event, Patrick had the
opportunity to meet top Avon Representatives and Sales Managers and thanked
them for all of their support in launching his collection. Also in attendance
celebrating at the event were Brazilian celebrities, top Avon executives and
opinion leaders.

Patrick Dempsey, American Actor who can been seen on TV's "Grey's
Anatomy" and in films including "Enchanted" and "Made of Honor," is also very
active off-screen. Inspired by his mother's successful fight against ovarian
cancer, he established the Patrick Dempsey Center for Cancer Hope and Healing
in the Central Maine Medical Center. The space offers educational programs
and support to cancer patients and their families. His participation in
today's ceremony for the donation of the Mammography equipment to UNIFESP
supports the Avon campaign against Breast Cancer, which funds research to
find ways to prevent and better treat Breast Cancer, as well as efforts to
raise awareness that early detection is essential to turn as many diagnoses
as possible into stories of survival.

About Avon

Avon, the company for women, is a leading global beauty company, with
over US$10 billion in annual revenue. As the world's largest direct seller,
Avon markets to women in more than 100 countries through approximately 6.2
million independent Avon Sales Representatives. Avon's product line includes
beauty products, as well as fashion and home products, and features such
well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance
Techniques, Avon Naturals, and Mark. Learn more about Avon and its products

About Avon International Fragrances

A new positioning for Avon International Fragrances was launched in 2007
with the first partnership between Avon and world famous French fashion
designer Christian Lacroix, launching Avon's first exclusive signature
perfume. This was the first of many other important alliances that made Avon
stand out in the international market.

Avon, the world leader in direct sales, now offers its consumers around
the world signature perfumes such the perfume by Emanuel Ungaro, U by Ungaro,
and by celebrities who have launched their first perfumes exclusively with
Avon: Reese Witherspoon, with In Bloom and Patrick Dempsey, with Unscripted
and Patrick Dempsey 2. Other names have endorsed Avon perfumes, as Courteney
(Spotlight); Brazilian actor Thiago Lacerda (Jet Femme e Jet Homme),
international Brazilian-born top model Ana Beatriz Barros (Eternal Magic) and
Brazilian model and actress Luiza Brunet, who has a line with her name.

Partnerships with great franchises such as the Triathlon race Ironman,
and with the James Bond franchise for the fragrance Bond Girl 007TM/MC, have
also been successful around the world.

With a group of dedicated perfume professionals working at the Avon
Excellence Center in the United States, led by Creative Director for Perfume
Development Isabel Ryan, the company presents unique fragrances, expressing
different emotions and lifestyles. Internationally respected perfumists,
sophisticated bottle design, premium packaging, innovation and the highest
quality characterize the positioning of Avon International Fragrances.

Katie Sann, Katie.sann at, Katia Gianone, Katia.gianone at, both of Avon Products, Inc.

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