Adfortel Appoints Managing Director Austria

ROTTERDAM, The Netherlands, March 4, 2011 - Adfortel, developer of mobile advertising solutions, today announces the
appointment of Melanie Dawes as its Managing Director for its expansion of
business.

The new to be opened office, located in Vienna, is led by Melanie
Dawes who takes responsibility for Adfortel`s media sales activities as well
as business development and expansion activity in the DACH and CEE region.
She has more than 8 years of mobile industry experience working previously
for ZTE Corporation, Nokia Siemens Networks and Hutchison 3G.

"I'm looking forward to push Adfortel`s business in Austria. The
opportunity to build our presence here in Austria and deliver both, high
effective mobile advertising solutions, such as VoiceAds, for media agencies
as well as high quality revenue to mobile operators, is very tempting. I am
extremely pleased to be a key part of the Adfortel team," says Melanie Dawes,
Managing Director Adfortel Austria.

VoiceAds are audio commercials that replace the standard call
waiting tone during the waiting period for connecting a call. The key
difference in comparison with traditional (advertisement) ring back tone
services is the fact that with VoiceAds the calling party is subscribed to
the service as opposed to the called party. Consumers who opt in for VoiceAds
could be rewarded with incentives such as lower tariffs.

By opening Adfortel`s office in Vienna the company is about to
intensify its media sales activities in the region.

About Adfortel

Adfortel develops and provides mobile advertising solutions.
Adfortel has strong partnerships with media agencies to ensure inventory
allocation and market research into the effectiveness of mobile advertising
channels like VoiceAds. For more information, please see
www.adfortel.com

For more information, please contact: Adfortel, Vincent van der Goes, Vincent at adfortel.nl, +31-10-477-32-44; Melanie Dawes, Melanie at adfortel.nl, +43-660-77-99-144