AdMeld Closes US$15 Million Series C Financing Led by Norwest Venture Partners, Time Warner Also Invests

NEW YORK, August 2, 2010 - AdMeld (www.admeld.com), the technology platform that helps the
world's top publishers maximise their ad revenues, today announced it closed
a US$15 million Series C round of funding led by Norwest Venture Partners
(NVP). Time Warner Investments and the company's existing backers, Spark
Capital and Foundry Group, also participated. The round brings AdMeld's total
financing to date to US$30 million. Jeff Crowe, General Partner at NVP, will
be joining the company's Board of Directors.

"The addition of Norwest Venture Partners and Time Warner Investments to
our already strong list of backers is testament to the strength of our model,
our rock-solid value proposition, and the experience of our team," said
Michael Barrett, CEO, AdMeld. "This round of financing caps a period of
extremely strong growth for the company. Over the past year, AdMeld has
become the world's largest, independent sell-side platform for Real Time
Bidding (RTB), extended our optimisation capabilities into the mobile space,
and quadrupled the size of our customer base."

Hundreds of the world's top online publishers use AdMeld's technology,
including recently-won clients The Daily Mail, Dennis Publishing, ITV, Future
Publishing and The Independent (UK). AdMeld also counts Discovery
Communications, IAC, News Corporation, Pandora, Thomson Reuters, Telegraaf
Media Nederland, and World Wrestling Entertainment(R) as clients. In
aggregate, the company optimises ads across more than 395 million unique
users globally, including for premium publishers in Germany, France, Spain,
The Netherlands, Ireland, Italy, and the United Kingdom.

"AdMeld has proven itself to be the leading sell-side platform," said
Jeff Crowe, General Partner, Norwest Venture Partners. "AdMeld's client list
is unmatched, its technology delivers substantial benefits for both
publishers and buyers, and the company continues to pursue innovative
technologies that change the way digital ads are bought and sold at scale. I
look forward to working with Michael and the AdMeld team to shape this
quickly-evolving market."

"AdMeld has outstanding potential to redefine the online advertising
marketplace and we are excited to become investors in this innovative and
fast-growing company," said Rachel Lam, Senior Vice President, Time Warner
Investments and Group Managing Director. "We seek to back companies, such as
AdMeld, that can become important strategic partners for our operating
divisions-AdMeld commands the technology, team and vision to help Time
Warner's online publishing groups maximise their value in the
swiftly-changing online ad market."

AdMeld's dynamic yield optimisation technology is the most advanced in
the industry. It processes more than 40 billion ad transactions per month,
maximising the value of each impression while giving publishers unprecedented
control over how it is sold, to whom and for how much. In addition, the
platform leverages RTB to connect publishers with every major buyer
(including Demand Side Platforms, ad networks and exchanges), new budgets,
and higher CPMs. Lastly, the company offers an array of tools to give
publishers deep insights into the value of their audiences and inventory,
take advantage of new revenue opportunities, and protect their brands. AdMeld
is a proud and active member of the Association of Online Publishers (UK),
Online Publishers Association Europe, and the Interactive Advertising Bureau.

About AdMeld

Founded in 2007, AdMeld helps the world's top publishers maximise ad
revenues, and sell their inventory smarter, safer and more efficiently. The
company's dynamic yield optimisation technology connects with hundreds of
sources of demand such as ad networks, exchanges and DSPs, and provides tools
and analytics for publishers to better understand and monetise their
audiences. Current AdMeld customers include Answers.com, AccuWeather, Daily
Mail, Discovery Communications, FOX News, Hearst Television, IAC, New York
Post, Telegraaf Media Nederland and more than 300 others worldwide. The
company is headquartered in New York City with offices in San Francisco,
London and Toronto. Visit www.admeld.com

About Norwest Venture Partners

Norwest Venture Partners (NVP) is a global venture and growth equity
investment firm that manages more than US$3.7 billion in capital. It has
offices in Palo Alto, California, Mumbai and Bengaluru, India and Herzelia,
Israel. NVP makes early to late stage venture and growth equity investments
in U.S. and global companies across a wide range of sectors including:
information technology, business services, financial services,
infrastructure, technology enabled services and consumer. NVP has actively
partnered with entrepreneurs to build great businesses for more than 49 years
and has funded over 450 companies since inception. For more information,
please visit www.nvp.com

About Time Warner Investments

The Time Warner Investments group (www.timewarnerinvestments.com)
targets non-control strategic investments that have a clear impact on Time
Warner's divisional operations and directly enhance the Company's ability to
meet specific strategic goals. Time Warner Inc., a global leader in media and
entertainment with businesses in television networks, filmed entertainment
and publishing, uses its industry-leading operating scale and brands to
create, package and deliver high-quality content worldwide through multiple
distribution outlets.

Tom Jenen, Commercial Director, EMEA, AdMeld, +44-0-203-372-5799