AdSafe Announces Commercial Launch of the World's First Brand Protection Firewall for Advertisers

AdSafe Technology Enables Brands & Agencies To Proactively Control Online Content Adjacencies

NEW YORK, November 19 - AdSafe Media, the leader in online advertising brand protection and risk
management, today announced the commercial launch of its Brand Protection
Firewall. Using the AdSafe firewall, marketers and agencies can easily set
parameters for the type of content adjacencies which are suitable for their
brands and then rely on AdSafe technology to ensure that their brand messages
only appear on pages which meet their pre-set parameters.

"For years in digital media, contracts for advertising placements have
been signed with often exacting standards regarding what constituted
appropriate content adjacencies for a given brand," noted AdSafe's President,
Helene Monat. "But the reality was that without a preventative technology
like AdSafe, there was little that could be done to guarantee that the
standards of an Insertion Order would be met, particularly within the context
of user generated content and long tail media. With today's launch of
AdSafe's Brand Protection firewall, brand stewards finally have the ability
to not only define the appropriate environments for their brand, but also to
ensure that their placement standards are adhered to."

Using the AdSafe technology, brand stewards can set their own standards
for appropriate content adjacencies (which will vary by brand image and
strategy) and then rely on AdSafe's technology to ensure that these standards
are met. AdSafe continually crawls billions of advertising supported pages
and rates the publisher content across multiple categories, allowing
advertisers to leverage the AdSafe firewall to stop their ads from ever
appearing on sites which are not in keeping with their brand strategy. The
AdSafe platform is easily integrated into any ad-trafficking system and
requires no technical integration on the part of the client.

In the development of its Brand Protection Firewall, AdSafe has been
working with four of the industry's leading ad-networks which, despite their
best efforts to protect brand value, recognize the need for more stringent
brand safety controls. Below are key findings from AdSafe's monitoring of
publisher logs of 3 Billion impressions served for 87 brand advertisers,
categorized per Association of American Advertising Agencies standards.

    - 5.9% of a Branded Automotive marketer's impressions were served to
      inappropriate sites*
    - 10.5% of a Branded Travel-Air marketers' impressions
    - 11.5% of a Non-Profit/Associations' impressions
    - 26.9% of a Non-Brand Direct Marketer's impressions

For more complete findings on the study above, visit www.adsafemedia.com.

*Inappropriate sites are defined as sites containing content related to
one or more of the following categories: sexual content, offensive language,
spyware/malware, hate speech / violence.

About AdSafe Media

AdSafe Media is the rating standard for brand protection online. With
AdSafe, marketers' advertising only appears on sites with content marketers
deem to be consistent with their brand's image, objectives and corporate
philosophy. AdSafe protects brand equity by mitigating risk of damaging brand
adjacencies, reduces costs and improves response rates to campaigns across
the web. For more information, visit www.AdSafeMedia.com or contact Matthew
Scott at Matt@Adsafemedia.com.

Matthew Scott, +1-646-278-4868