ADTECH, CPX Interactive, Expedia, Selligent, TripAdvisor & ValueClick Join IAB Europe

Europe's Internet Advertising Bureau's 2010 Objectives Attract Industry Leaders

BRUSSELS, September 2, 2010 - IAB Europe - the trade body for the European interactive and digital
media industry - welcomes ADTECH, CPX Interactive, Expedia, Selligent,
TripAdvisor and ValueClick as its newest members.

Alain Heureux, President and CEO of IAB Europe said: "We are delighted to
have such industry heavyweights as ADTECH, CPX Interactive, Expedia,
Selligent,

TripAdvisor and ValueClick join our corporate membership. We have already
had the pleasure of working with CPX Interactive and ADTECH on this year's
Interact Congress. We look forwarding to a closer working relationship with
them and our other new members to help deliver our objectives: to protect the
industry through representing members' interests at a policy and legislative
making level; to promote the role of online advertising; and to provide proof
of the value of interactive advertising. The new members reflect the scope of
the trade association which represents the entire digital ecosystem including
online marketing, mobile advertising,e-mail marketing, e-commerce, ad
networks and software providers."

IAB Europe's newest members

ADTECH is an international supplier of digital marketing solutions and is
AOL Advertising's ad serving platform. Offering a suite of integrated ad
serving products to manage, serve and evaluate virtually any kind of online
advertising campaign, ADTECH delivers display, video and mobile formats. For
several years ADTECH has supported IAB Europe's annual Interact Congress as a
sponsor, and as part of this membership ADTECH's ad server will be integrated
into IAB Europe's website. "We are delighted to join IAB Europe and look
forward to collaborating to educate the market on standards as well as to
achieve greater transparency and accountability across the online sector"
said ADTECH CEO Dirk Freytag.

CPX Interactive is a global online ad network with a state of the art
proprietary ad management platform. CPX Interactive is currently working with
IAB Europe to write and develop the public policies that will regulate the
way ad networks interface within the online advertising environment. Rob
Rasko, CPX President & COO says "CPX Interactive will be one of the first ad
networks to be fully compliant in the new IAB certification guidelines. The
public policy work that the team at IAB Europe does is really important for
us, and we're delighted to be part of that activity. We will work closely
with the Brand Advertising Committee to deploy a proper network transparency
standard throughout Europe creating a safer internet for advertisers."

Expedia is the world's largest online travel agency providing travellers
with the tools and information they need to easily research, plan, book and
experience travel. "Interactive marketing is a key part of our business - not
only is our Expedia Media division a leading provider of advertising
solutions in the travel sector but interactive media is also an essential
tool to reach our audience. Membership of IAB Europe represents a valuable
opportunity to communicate with leading professionals in this sector and
inform our development of new solutions to help our Expedia Media clients
achieve their goals. At the same time we are confident that it will also
facilitate the creation of innovative ways to connect with our own audience
online."

"We felt there were considerable advantages in joining IAB Europe and are
delighted to be part of the federation. In particular the IAB forums and
exclusive pan-European research carried out by the trade body will be
valuable as we expand across this diverse region." Says Richard Warburton,
Expedia Media Director, EMEA.

TripAdvisor is the largest travel site in the world, with more than 37
million unique monthly visitors, 13.7 million of which are in Europe*. 22
million registered members, and 35 million reviews and opinions help
travellers plan and have the perfect trip. Steve Kaufer, Founder and CEO
says, "As one of the largest players in the online travel sector we were
particularly attracted by the public affairs and policy making activity of
IAB Europe that supports the growth of the online industry by agreeing best
practice, guidelines and approaches to industry regulation. We are looking
forward to working together."

Selligent is a leader in conversion marketing and interactive CRM. Their
solutions enable marketers to interact with consumers as true individuals.
They facilitate brands to engage in personalized dialogues to drive
conversion and give an excellent brand experience. Jan Teerlinck, VP Business
Development says "Our set of tools gives brands the ability to truly execute
on the promise of one-to-one marketing, from the creative thinking to the
operational execution. Digital channels are of course driving this shift to
individualized marketing. So we are happy to join IAB Europe and contribute
to its efforts in educating the market on the effectiveness of on-line
spending in a brand's marketing mix."

ValueClick is one of the world's largest integrated online marketing
services companies. Carl White, European CEO ValueClick has experienced the
benefits of IAB Europe as he was one of the panellists at the Interact
Congress in Barcelona, debating the role of direct response and online
branding. For Carl, a key reason to join IAB Europe is the area of regulation
for the online marketing industry. "The IAB is better placed than ever before
to drive the European industry forward together by agreeing standards and
best practices. We look forward to playing a major role in helping this to
happen."

*comScore Media Metrix June 2010

About IAB Europe
IAB Europe is a federation of national Interactive Advertising Bureaux
(IAB) across Europe. Its mission is to promote the growth of the
interactive advertising markets on behalf of its clients and national
members. Supported by every major media group, advertisers, agency,
portal, technology and service provider, its voice represents the interest
of more than 5000 company members. IAB Europe coordinates activities
across the region including public affairs, benchmarking, research,
setting standards and best practices. The member countries are Austria,
Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Finland,
France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway,
Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain,
Sweden, Switzerland, Turkey, Ukraine and the UK. Our corporate members
include Adobe, ADTECH, Alcatel-Lucent, BBC.com, CNN, comScore Europe, CPX
Interactive, Ernst & Young, Expedia Inc, Fox Interactive Media, Gemius,
Goldbach Media Group, Google, Hi-Media-AdLink, InSites Consulting, Koan,
Microsoft Europe, Netlog, News Corporation, Nugg.ad, Nielsen Online,
Orange Advertising Network, Publicitas Europe, Right Media, Selligent,
Truvo, United Internet Media, ValueClick,White & Case, Yahoo! and zanox.
Our associate members include Banner, Business Week/Bloomberg, Dynamic
Logic, Emediate and OMD.

Media please contact: Lucy Green, PR Consultant (English) Tel:
+44-7817-698366, pressrelations@iabeurope.eu; lgreen@greenfieldscommunications.com; Geraldine Gitel, PR Consultant (French/English) Tel: +44(0)7917-885380/+33-6772-5050, pressrelations@iabeurope.eumailto:lgreen@greenfieldscommunications.com;
ggitel@greenfieldscommunications.com

Media please contact: Lucy Green, PR Consultant (English) Tel: +44-7817-698366, pressrelations at iabeurope.eu; lgreen at greenfieldscommunications.com; Geraldine Gitel, PR Consultant (French/English) Tel: +44(0)7917-885380/+33-6772-5050, pressrelations at iabeurope.eumailto:lgreen at greenfieldscommunications.com;
ggitel at greenfieldscommunications.com