AERS & OMI Announce Gaming Analytics Partnership

VICTORIA, British Colombia - Realtime Feedback for Developers - Realtime Intelligent Ad Targeting
for Advertisers

OverInterActive Media Inc. (OMI) and Advanced E-commerce Research Systems
Inc. (AERS) are proud to announce an online gaming analytics partnership that
delivers privacy-respecting, real-time use-data and analytics to developers,
and real-time intelligent in-game ad placement to advertisers.

AERS and OMI view videogame entertainment as undergoing both
unprecedented growth and a disruption in the technology model. Fred Speckeen,
CEO of AERS puts it this way “As internet bandwidth and users’ PC power
expands, the game console becomes increasingly un-necessary, as do software
downloads. Web-delivered, interactive gaming is a market opportunity that OMI
has the foresight to seize, and AERS will be key to unlocking and applying
valuable, real-time user data to both advertisers and developers.”

“The consumer is driving this revolution and our business,” says J. Joly,
VP of Content for OMI. “In these difficult economic times consumers want
gaming alternatives that deliver the quality of retail games without the
burden of the high-price tag. Meanwhile, advertisers are looking for ways to
maximize their brand impact by reaching consumers in new places and in new
ways. OMI’s dimrocker.com platform will be analytics-enabled to make it a
successful advertising placement vehicle and a superior platform for
developers to get real-time feedback on game-play.”

“I’m sometimes asked if in-game advertising is relevant,” laughs Joly.
“In 2008, Nielsen BASES surveyed over 1,300 PC gamers and found that 60% felt
in-game ads caught their attention, made the games more realistic, and did
not interfere with their experience. Nielsen forecasts that in-game
advertising across all platforms will reach $1.8 billion by 2010 (up from $50
million in 2005). That’s a relevant data point, and one among many that
support our business plan.”

dimeRocker employs a free-to play model business model to generate
long-term revenue. It costs a player nothing to log on, play, and interact
with others, becoming part of an exciting online gaming community. Using
preset in-game probes to isolate specific statistics within each offering
will not only allow developers to constantly improve game-play, but give
advertisers unprecedented insight into how, when and where to place their
brands for maximum impact with different classes of users. This flexibility
of dynamic advertising coupled with geo-filtering increases the scope to fit
any global demographic.

“We’re excited to extend our analytics offering to a new-media pioneer
like OMI. The promise of all interactive online commerce and entertainment is
that potentially insightful user-data is created in real-time as users play,
shop, watch and interact. The challenge, however, is that this is a firehose
of data that needs to be organized quickly so that it can be queried and
applied. Also, it’s an absolute must to protect and respect each user’s
privacy. Unlike traditional data companies, AERS is well-skilled in
accomplishing both objectives - it’s our core business and has made AERS
tremendously successful. AERS will be an important analytics supplier and
aggregator in the new media space,” says Speckeen.

OverInteractive Media Inc. is a developer and licensor of original
content targeting the 18 to 34 demographic. Delivered via a branded online
Portal (dimeRocker.com) and built on an open-source social network supported
by innovative viral marketing strategies, the Portal will aggregate and
deploy original 3D “console-like” browser games, streaming music & videos,
ARGs and proprietary API toolsets that will allow independent developers to
connect directly with their user base and monetize their offerings in
different ways.

Advanced E-commerce Research Systems Inc. specializes in delivering
e-commerce-based analytics and insight to support the investment, product
management, marketing, and advertising decisions of its thousands of clients.
AERS does this based on its core competencies in storing and mining large
e-commerce datasets. AERS is comprised of two main divisions: Terapeak
supplies auction analysis to eBay sellers and buyers through an on-line web
interface, while Advanced delivers data and custom research to the business
sector. The company was founded in 2004, and monitors over ten million
consumer transactions each day.

For further information: Fred Speckeen, President and CEO, AERS Inc.,
2307-4464 Markham Street, Victoria, BC, V8Z 7X8, fred@aers.ca,
+1-250-483-3252 (direct); J. Joly, VP of Content, OverInterActive Media Inc,
538 Cambie Str., Vancouver, BC, V6B 2N7, j.joly@overinteractive.com,
+1-778-888-1050 (mobile)

Source: OverInterActive Media Inc. and Advanced E-commerce Research Systems, Inc and Terapeak

For further information: Fred Speckeen, President and CEO, AERS Inc.,
2307-4464 Markham Street, Victoria, BC, V8Z 7X8, fred at aers.ca,
+1-250-483-3252 (direct); J. Joly, VP of Content, OverInterActive Media Inc,
538 Cambie Str., Vancouver, BC, V6B 2N7, j.joly at overinteractive.com,
+1-778-888-1050 (mobile)