Africans in U.S. Embracing Smartphones, New Study Reports

By Rebtel, PRNE
Wednesday, April 21, 2010

SAN FRANCISCO, April 22, 2010 - iPhone is the favorite among Egyptians in the U.S., while Ugandans here
favor the BlackBerry. Samsung and Nokia phones tie for first preference among
Sierra Leoneans living in America, and the Zambians dig Nokias.

Those findings and more come from a just-released study of international
calling habits and preferences among Africans living in the U.S., provided by
the Internet phone company, Rebtel (www.rebtel.com).

    - Saturdays and Sundays are the days that most Africans abroad call home,
      although Zambians prefer Saturdays, while Sunday is more popular among
      Egyptians, Ugandans and Sierra Leoneans.
    - The largest number of calls from the U.S. to Egypt, Sierra Leone,
      Uganda and Zambia originate in primarily Eastern and Mid-western states.
    - The vast majority of calls go to mobile phones in Africa vs. landlines.

Among the survey respondents, 73.2% of calls are to family, 16.1% are to
friends, and only 9.6% call business associates at home.

Top Three U.S. States Calling:

    - Egypt: New York, New Jersey, California
    - Sierra Leone: Maryland, California, Washington D.C.
    - Uganda: Minnesota, Massachusetts, Texas
    - Zambia: Ohio, Illinois, Maryland

Of the Africans participating in the survey, 65.4 % said Rebtel call
quality was noticeably better than other phone services for calling family
abroad; 79.7% said Rebtel was easier to use. And well over half - 61.8% -
said Rebtel rates consistently beat the competition.

Starting this month Rebtel, which works with any carrier or phone, cut
its calling rates to a handful of African nations.

    Pre-Minute Rates from U.S. (in U.S. Cents):

                 Rebtel           Skype             AT&T*          Verizon*
                 ------           -----             -----          --------
           Landline Mobile  Landline Mobile   Landline Mobile Landline Mobile

    Egypt      11.9   11.9     18.5    15.0     38.0    38.0     34.0    34.0
    Sierra
     Leone     34.9   34.9     29.9    29.9     59.0    74.0     49.0    60.0
    Uganda     11.5   12.9     15.0    15.0     49.0    52.0     49.0    51.0
    ------     ----   ----     ----    ----     ----    ----     ----    ----
    Zambia      4.5    4.9     11.6    24.3     59.0    70.0     29.0    40.0
    ------      ---    ---     ----    ----     ----    ----     ----    ----

    * Requires US$3.99 per month international calling plan

"There is absolutely no need to pay traditional carriers' crazy rates
when you want to talk to your family back home," said Andreas Bernstrom,
Rebtel CEO. "Nor do you have to risk getting ripped off by calling cards.
Just say, 'No' to the old way of calling, and give Rebtel a try."

Founded in 2006, Stockholm-based Rebtel was established to give people
around the world an alternative to mobile operators' rip-off rates for making
international calls. Today, thousands of Africans living in the U.S. use
Rebtel every day to call family at home.

Rebtel has been ranked No.1 in international calling by Technology
Appraisals and has been featured in USA Today, The New York Times, San
Francisco Chronicle, and The International Herald Tribune for its unique
calling service.

About Rebtel

Rebtel is an Internet phone company that makes it possible to use any
phone in 49 countries to call anywhere in the world for just pennies per
minute or for free. Rebtel customers only pay for the minutes they use. There
are no monthly fees, no connection fees, or hidden costs. Free calls are
possible between the 49 countries served by Rebtel and only one of the two
people on a call must be a Rebtel customer. For more information, or to start
using Rebtel, go to www.rebtel.com.

Greg Spector of Rebtel, +1-415-717-4666, greg.spector at rebtel.com

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