Air China Launches New PhoenixMiles Promotion

By Air China, PRNE
Sunday, July 4, 2010

Passengers now receive additional mileage awards when buying tickets

BEIJING, July 5, 2010 - Air China's PhoenixMiles frequent flyers can now receive extra frequent
flyer rewards when they purchase tickets. An additional 500 kilometers are
awarded to those who purchase domestic flights and an additional 2 kilometers
for every 10 RMB are awarded to those who purchase international flight
tickets. Meanwhile, 1000 kilometers can now be traded for 30 yuan ticket
coupons.

    (Logo: photos.prnewswire.com/prnh/20080625/CNW017LOGO )
    (Logo: www.newscom.com/cgi-bin/prnh/20080625/CNW017LOGO )

Exchange three Beijing-Shanghai round trips for a free ticket

Air China PhoenixMiles frequent flyers will accumulate additional mile
awards when purchasing international or domestic flight tickets through Air
China's hotline (4008-986-999). Domestic PhoenixMiles travelers who purchase
designated cabin seats will be awarded 500 kilometers for every one-way
flight or 1000 kilometers for every round-trip flight journey. When flying
internationally, PhoenixMiles members will receive an additional 2 kilometers
for every 10 RMB spent on international airfare.

An Air China free ticket can be traded for at least 8000 kilometers, and
can be exchanged for even less when combined with other promotions. For
example, for the Beijing-Shanghai route, the normal mileage award is 1088
kilometers. Now, passengers can enjoy an additional 500 kilometer award for
each single trip, coming to a total of 1588 kilometers. Consequently, the
mileage awards of 6 single trip flights or 3 round trip flights equate to a
free ticket.

Trade 1000 miles for an RMB30 air ticket coupon

In order to utilize small amounts of mileage for frequent flyers, Air
China has launched an initiative to trade 1000 kilometers for RMB 30 air
ticket coupons. PhoenixMiles travelers are able to trade only a limited
number of coupons (1000) at Air China's E-shop. With the coupons, members are
able to use small mileage amounts and have more options in using their
mileage.

Once coupons have been successfully traded, PhoenixMiles members will
receive an Air China coding message within 3 working days. When purchasing
tickets through Air China's hotline (4008-986-999), they can use the coupon
along with the coding message and their mobile phone number. PhoenixMiles
members are only able to trade a maximum of 3 coupons each time and use one
coupon for each ticket.

The coupon trades and additional mileage awards can be enjoyed at the
same time.

    Contact:
    Chris French
    Ogilvy PR Worldwide
    Tel: +86-10-8520-6385
    Email: chris.french@ogilvy.com

Chris French, +86-10-8520-6385, chris.french at ogilvy.com

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