AKQA Names Jim Rossman President & Chief Operating Officer

NEW YORK - Digital Agency Adds Senior Manager to Executive Team

AKQA, the leading independent digital marketing agency, has announced
that Jim Rossman will join AKQA as its President & Chief Operating Officer.
Rossman is currently the Chief Operating officer at Digitas, the Publicis
Groupe direct and digital marketing unit.

“As we continue to rapidly expand, we want to add senior leadership to
the AKQA executive team,” said Tom Bedecarre, Chief Executive Officer of
AKQA. “We’re looking forward to welcoming Jim later in April and introducing
him to our organization,” Bedecarre added. Rossman will be based in New York
and will work with the AKQA staff and clients globally. Rossman will report
directly to Bedecarre in his new role.

Rossman joined Digitas in 2001 to manage the New York office and he
served as the Digitas COO for the past five years. Previously, Rossman held
senior management positions at Young & Rubicam and Wunderman. Rossman started
his career as a management consultant after receiving an MBA from the Kellogg
School of Management at Northwestern University.

AKQA is frequently recognized as “Digital Agency of the Year” by leading
publications including Advertising Age, Adweek, Campaign and Revolution. Most
recently, Fast Company named AKQA as one of the Top 10 Most Innovative
Advertising & Marketing companies. AKQA was also included in Advertising
Age’s Digital A-List this week, an annual list reporting on the innovators
currently redefining marketing relationships with consumers.

About AKQA

AKQA is one of the world’s most influential creative and technology
companies. A recognized pioneer and innovator, AKQA provides digital
strategy, creative, media and technology solutions to the world’s leading
marketers, including Coca-Cola, Diageo, McDonald’s, Nike, Unilever and Xbox.
AKQA has more than 750 employees in Amsterdam, London, New York, San
Francisco, Shanghai and Washington, D.C. For more about AKQA, visit
www.akqa.com.

For additional information: Molly Parsley, +1-415-645-9473,
molly.parsley@akqa.com, or Hester Bloch, +44-(0)-20-7780-4857,
hester.bloch@akqa.com

Source: AKQA

Molly Parsley, +1-415-645-9473, molly.parsley at akqa.com, or Hester Bloch, +44-(0)-20-7780-4857, hester.bloch at akqa.com, both of AKQA