An End to Motor Vehicle Collisions Now in Sight

Introducing the Mobileye C2-270(TM) - a Piece of Technology the Size of a Digital Camera Enhancing a Driver's Ability to Prevent Collisions

AMSTERDAM, September 6, 2010 - Mobileye, the global pioneer and leader in vision-based collision
prevention systems, announced today that it has launched the Mobileye
C2-270(TM), a revolutionary system featuring the EyeQ2(R) vision chip, which
detects pedestrians, vehicles, bicycles, and lane markings. Now available
globally as an off-the-shelf product for all vehicles, this technology saves
lives, alerting and prompting drivers in the critical seconds before a
collision occurs, and thus boosting pedestrian, road and vehicle safety.

Despite the stiffening of laws in various countries on driving behavior
in recent years, countless distractions continue diverting the attention of
drivers - a ringing cell phone, noisy road construction, or even a baby
crying in the back seat. Momentary distractions that affect everyone, even
the most experienced of drivers, raising the chances for a collision. These
dangers can now be averted with the Mobileye C2-270(TM).

"The Mobileye C2-270(TM) has unprecedented alert capabilities for
drivers," says Isaac Litman, CEO of Mobileye Products, "and best of all,
drivers can drive reassured with the feeling that an extra eye is constantly
at work in the car, giving them another line of defense in an increasingly
dangerous road environment."

The process is simple. The Mobileye C2-270 (TM) camera, mounted behind
the windshield of the car, constantly monitors the road in front of the
vehicle while the car is in motion. The camera is connected to a display unit
placed within the driver's field of view. If the camera spots a danger in the
way, the display will flash bright color-coded icons and sound a warning to
alert the driver up to 2.7 seconds before impact - precious time in which the
driver can take immediate action to avert a collision.

The most exciting feature of the Mobileye C2-270(TM) is the Pedestrian
Collision Warning, which allows the system to identify pedestrians or
bicycles and warn the driver before a collision. The new system also detects
motorcycles, and when coupled with Mobileye's award-winning technology, which
brought the consumer forward collision warnings, unintended lane departure
warnings, and insufficient distance-keeping, the Mobileye C2-270(TM) will
lead the market as the most effective driver assistance tool for collision
prevention.

About Mobileye

Mobileye N.V. is headquartered in The Netherlands, with R&D facilities in
Israel and offices in the U.S., Cyprus and Japan. Mobileye is a technological
leader in the area of advanced image sensing and processing technology for
automotive applications, with a product offering covering the entire range of
vision applications. Mobileye's unique monocular vision platform works as a
third eye to help drivers improve safety and avoid accidents, and
revolutionizes the way we drive. Mobileye's products contain proprietary
software algorithms bundled on the EyeQ(TM) system-on-chip which have alreday
been integrated into BMW, GM, Volvo and Yulon Motors (Nissan) models since
2007. For more information, visit: www.mobileye.com

    Contact information for Mobileye N.V.:

    Ilan Yavor
    Marketing & Communications Manager
    Tel: +972-2-5417384
    ilan.yavor@mobileye.com

Contact information for Mobileye N.V.: Ilan Yavor, Marketing & Communications Manager, Tel: +972-2-5417384, ilan.yavor at mobileye.com