Audio-Technica Delivers Christmas Headphone Gift Ideas for all the Family

LEEDS, England, October 22, 2010 - Audio-Technica has Christmas wrapped up this year, with a list of
fabulous headphone models for each family member. From cool kids to
hi-fi lovers, there's something for everyone to ensure a little extra peace
on Earth this Christmas Day.

Young Disco Divas

Audio-Technica's stylish ATH-CKF500 earphones (GBP25 RRP) are perfect for
today's music-loving young ladies. Embellished with rhinestone detailing and
elegant calligraphy, the ATH-CKF500 comes with a chic key-shaped cable wrap
in a choice of black, ivory and pink/gold finishes.

Budding DJs

Wannabe Pete Tongs need look no further than the ATH-SJ3 headphones
(GBP35 RRP) with their swiveling earpieces for one-ear DJ-style monitoring
and deep bass response. Available in black or white finishes, the ATH-SJ3
features superclub-style looks that belie its price.

Teen Tastemakers

Fashion-conscious teens will love Audio-Technica's retro-styled ATH-RE70
headphones (GBP79 RRP) finished in white with complementary dark tan leather
earpads and headband. Universal swiveling connection makes for the perfect
fit and 40mm drivers ensure the headphones sound as good as they look.

Urban Cool Kids

Hip-hop and r'n'b lovers are perfectly catered for with the ATH-WS50
earphones (GBP69) from Audio-Technica's Solid Bass Series. With a special
Dual Chamber mechanism and 40mm drivers, the headphones deliver rich, deep
bass response and crystal clarity.

iPhone Addicts

iPhone users will find Audio-Technica's ATH-CK400i (GBP35 RRP) the ideal
partner for their Apple device. The ATH-CK400i is a wired stereo headset with
microphone and comes with an Apple in-line controller unit to control volume,
select music tracks or video, record voice and answer calls.

Groovy Dads

Audio-Technica's Solid Bass Series is perfect for Dads with attitude. The
super-portable ATH-CKS90 earphones (GBP120 RRP) feature a special Dual
Chamber design for full-bodied bass response and also benefit from
two-position post earpieces to tailor the fit.

Frequent Flyers

Business travellers will appreciate the excellent noise-cancelling
properties of Audio-Technica's ATH-ANC7b headphones (GBP189 RRP). Plane and
train journeys are made a pleasure by the model's clever electronics, which
eliminate external noise by up to 90% while 40mm drivers with neodymium
magnets deliver stunning high-fidelity sound.

Hi-fi Guys

The classic open-backed ATH-AD700 headphones (GBP139 RRP) have a
magnesium wing design and velvet earpads for supremely comfortable long
listening sessions, and an expansive tonal range due to their open back
design.

Hi-fi Connoisseurs

For the hi-fi guy, Audio-Technica's new and improved ATH-W1000X (GBP649
RRP) represents pure indulgence with its hand-finished American black cherry
wood housings and stunning sounding 53mm OFC drivers. An advanced redesigned
3D wing support system ensures luxurious listening comfort, while the new
floating mount system enhances the natural qualities of the wooden housings
and a special 'dual air dampening' system delivers more linear response. The
ATH-W1000X won 'Best Home On-Ear Headphones GBP500-GBP800' at this year's
prestigious What Hi-Fi magazine awards.

Making it easy for the whole family to get what they want in their
Christmas stockings this year, the above Audio-Technica headphone models are
available directly from www.audiotechnicashop.com

About Audio-Technica

Celebrating over 45 years of audio excellence worldwide, Audio-Technica
is a leading innovator in transducer technology, renowned for the design and
manufacture of microphones, wireless microphones, headphones, mixers, and
electronics for the audio industry. Users of Audio-Technica microphones and
headphones include Katherine Jenkins, Metallica, Gwen Stefani, Linkin Park,
The Pigeon Detectives, Ben Mynott and Eddie Halliwell.

    Company Contacts:

    UK: Harvey Roberts

    Germany: Anja Groth

    France and rest of Europe: Evangéline Pirot

    Audio-Technica Ltd
    Technica House
    Royal London Industrial Estate
    Old Lane
    Leeds LS11 8AG
    Tel: +44(0)113-277-1441

    Press Contact:

    Alison Clarke
    Red Pepper Communications Ltd
    Tel: +44(0)1371-877716
    alison@redpeppercommunications.com

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

Press Contact: Alison Clarke, Red Pepper Communications Ltd, Tel: +44(0)1371-877716, alison at redpeppercommunications.com .