Barbican Sponsors the Middle East's Premier Custom Car and Bike Show

ABU DHABI, UAE, May 27, 2010 - Fans of car customising, modifying, tuning and motorsports
will be delighted to learn Barbican, the regions premier malt beverage from
Aujan Industries, is sponsoring Barbican Turbo for the third year in a row.
Barbican Turbo, the Middle East's premier custom car and bike show including
custom cars, modified cars, car tuning, bikes and motorsports enjoyed more
than 19000 visitors in 2008 and 26000 in 2009.

(Photo:
www.newscom.com/cgi-bin/prnh/20100527/393232 )

The event which is organised by United Business Media, a
worldwide events company, runs from the 7th - 9th of October 2010 at the Abu
Dhabi National Exhibition Centre in Abu Dhabi and promises 3 days of high
octane, tyre-shredding action and show features.

Adham Badr, Barbican Brand Manager said "The custom car scene
reflects what our brand is all about; self expression. Barbican Turbo 2010
will have everything for the enthusiastic car modifier; it is the biggest
event of its kind in the region. Barbican is the youth's brand, it is the
essence of self expression, and Barbican Turbo is the perfect place for the
Arab youth to express themselves through their cars and lifestyle".

This year Barbican Turbo will include the Barbican stage with
dancers, DJ's, headline acts and all eight flavours of Barbican. Becky
Crayman, Sponsorship Director of Barbican Turbo, said "We are thoroughly
delighted Barbican is supporting us for the third year. It shows how
committed Barbican is to supporting the youth community and allows us to
continue to organise the best custom car and bike show in the region.

The show will feature the Best in Show competition, formerly
the Top 100, the Top 50 Bikes, the UAE Power Championships, the UAE Sound
Off, the City Ride, the RC competition, world-class drifting demonstrations
and companies from the U.S., Europe, Japan and the U.A.E. demonstrating the
best custom, modified, car tuning, bike and motorsports products; including
Nitto Tires who join Barbican as the proud Gold Sponsor and Official Tyre
Supplier of Barbican Turbo.

Notes to the editor

For more information please see www.barbicanturbo.com

Barbican TURBO the Middle East's premier custom car show and
includes custom cars, modified cars, car tuning and motorsports. Barbican
Turbo is organised by UBM Middle East, and is one of the four founding
partners of the Abu Dhabi National Exhibition Company.

Barbican TURBO will cover a range of areas, providing both
trade visitors and consumers everything they need to modify either their or
their clients' vehicles, including;

    - Tuning and Performance (air intakes, exhausts, turbochargers;
      all aftermarket engine parts)
    - Restyling and Accessories (body kits, carbon fibre bonnets and
      spoilers, graphics, aftermarket front and rear lights, tints, paints,
      suspension, dress-up parts for exterior, interior and the engine-bay)
    - Car Care and Accessories (shampoos and polishes, oils and lubes etc)
    - Mobile Electronics and Technology (I.C.E - In Car Entertainment,
      stereos, TV screens, DVD players, radar detectors, alarms etc)
    - Aftermarket Wheels and Tyres (chrome wheels, racing wheels, SUV
      wheels, and all types of tyres)
    - Tools and Maintenance (all the equipment related to the
      servicing, modifying and maintenance of vehicles)
    - Business Services (such as specialist car and bike insurance
      companies and brokers)

For images, photographs and further enquiries please contact:

Bryan Espie, Marketing Director, bryan.espie@ubm.com
or +971(0)2-4064314

Further information on UBM Middle East can be found at
www.ubmmiddleeast.com

Photo:
www.newscom.com/cgi-bin/prnh/20100527/393232

Bryan Espie, Marketing Director, bryan.espie at ubm.com or +971(0)2-4064314.