BASF Podcast: The Chemical Reporter - What Does it Mean When People Talk About "Hard Water"?

LUDWIGSHAFEN, Germany, November 25 - Hard water - sounds like white and flaky showerheads, encrusted water
cookers, or stopped-up pipes. Although the clear water that comes jetting out
of the faucet might look soft and innocent, it contains substances that can
turn pretty hard. Just let a little water from your sink evaporate in a
glass. It leaves a thin, chalky white film behind that chemists call calcium
carbonate and is commonly known as lime. In entertaining episodes our
Chemical Reporter answers questions of our Podcast listeners on Chemistry in
our everyday life.

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This podcast is the audible innovation magazine of BASF. Discover every
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BASF is the world's leading chemical company: The Chemical Company. Its
portfolio ranges from chemicals, plastics and performance products to
agricultural products, fine chemicals as well as oil and gas. As a reliable
partner BASF helps its customers in virtually all industries to be more
successful. With its high-value products and intelligent solutions, BASF
plays an important role in finding answers to global challenges such as
climate protection, energy efficiency, nutrition and mobility. BASF posted
sales of more than EUR62 billion in 2008 and had approximately 97,000
employees as of the end of the year. BASF shares are
traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich
(AN). Further information on BASF is available on the Internet at
www.basf.com.

A Podcast is available at:

www.presseportal.de/pm/16344/1518556/basf_se

    Editorial contact:

    For the UK:
    BASF plc
    Chris Wilson
    Corporate Communications
    Phone: +44-161-488-5616
    Fax: +44-161-488-4133
    E-Mail: chris.wilson@basf.com

    For the US:
    BASF Corporation
    Betsy Arnone
    Corporate Communications
    Phone: +1-973-245-7865
    Fax: +1-973-245-6714
    E-Mail: betsy.arnone@basf.com

    For Germany/Europe:
    BASF SE
    Soeren Pinkow
    Environmental Policy & Innovations
    Phone: +49-621-60-20120
    Fax: +49-621-60-6620120
    E-Mail: podcast@basf.com

Editorial contact: For the UK: BASF plc, Chris Wilson, Corporate Communications, Phone: +44-161-488-5616, Fax: +44-161-488-4133; E-Mail: chris.wilson at basf.com, For the US: BASF Corporation, Betsy Arnone, Corporate Communications, Phone: +1-973-245-7865, Fax: +1-973-245-6714, E-Mail: betsy.arnone at basf.com; For Germany/Europe: BASF SE, Soeren Pinkow, Environmental Policy & Innovations, Phone: +49-621-60-20120, Fax: +49-621-60-6620120, E-Mail: podcast at basf.com