Biopharma Leaders to Reveal Successful Strategies for China, India at the PharmAsia Summit in San Francisco

SAN FRANCISCO, October 13, 2010 - Elsevier Business Intelligence, publisher of PharmAsia News, IN VIVO and
"The Pink Sheet," today announced the agenda for Windhover's 2nd PharmAsia
Summit
(www.windhover.com/windhover/content/conferences/pharmasia.aspx)
(Oct. 25-26). This year's Summit will bring top biopharma leaders from
Asia and the U.S. to San Francisco to share what works and what doesn't in
China, India, Japan and the Pacific Rim.

At the PharmAsia Summit, you'll hear Asia strategies and case studies
from industry leading experts on dealmaking, commercial strategy,
outsourcing, regulatory risks, IP protection, and pricing and reimbursement.
Confirmed speakers include:

    - Biogen Idec's Gunther Winkler, Senior VP Asia Pacific & Global
      Government Strategy

    - Merck's Ramesh Subrahmanian, Senior VP & President of Asia Pacific
      Human Health

    - Takeda Research Investment CEO Graeme Martin

    - Pfizer's Neil Gibson, CSO Oncology Research

    - Gilead's Clifford Samuel, VP International Access

    - Advinus Therapeutics CEO Rashmi Barbhaiya

    - Onyx CEO Anthony Coles

    - S*Bio CEO Jan-Anders Karlsson

    - Piramal Life Sciences Managing Director Somesh Sharma

    - IMS Asia Pacific VP Jan Willem Eleveld

    - Piper Jaffrey China Healthcare Analyst Hongbo Lu

Plus, you'll have a rare opportunity to speak with top Asia regulators,

including:

    - U.S. FDA China Office Director Chris Hickey

    - U.S. FDA India Office Director Bruce Ross

    - Shanghai FDA Deputy Director General Yi Chengdong

    - Korea FDA's Hong Soon-Wook, Director Pharmaceutical Safety Policy

"PharmAsia Summit is a rare opportunity for U.S. biopharma execs to gain
an insider's perspective on the most important developments in China, India
and Japan without having to cross the Pacific," said Gerry Stoia, president
of Elsevier Business Intelligence. "Given the increasing importance of
markets like China and India to the biopharma industry, we are honored to
host this distinguished group in San Francisco, and hope the Summit will
contribute to the dialogue between U.S. and Asia biopharma leaders."

Attendees will in addition learn the latest on China healthcare reform,
U.S. FDA actions in China and India, case studies on Japanese dealmaking with
U.S. biotechs, novel Asia investment strategies, tips for launching
innovative therapies in India and China, opportunities for pre-competitive
collaboration that will help de-risk R&D, and finding the right partner in
Asia.

Moreover, attendees will catch up on the latest Asian market trends and
data from IMS Health, which sees China becoming the third largest pharma
market in 2011 and predicts explosive growth in other hot Asia markets like
India and Korea.

For further information:
www.windhover.com/windhover/content/conferences/pharmasia.aspx.

About Windhover Conferences and Elsevier Business Intelligence

Windhover Conferences is an Elsevier Business Intelligence company, the
leading provider of business intelligence and analysis to senior executives
in the medical device, pharmaceutical, and biotechnology industries.
Publishers of "The Pink Sheet," (thepinksheet.com) PharmAsia News
(pharmasianews.com) , "The Tan Sheet" (thetansheet), IN VIVO:
The Business & Medicine Report (
www.windhover.com/windhover/content/publications/index.aspx),
Start-Up: Emerging Medical Ventures (
www.windhover.com/windhover/content/publications/index.aspx), and The
RPM Report: Regulation - Policy - Market Access (therpmreport.com/),
Elsevier and Windhover also host a variety of industry meetings and webinars
in both medical device and pharma/biotech, and produce a wide array of market
research reports. For more on the companies' products and services, please
visit www.ElsevierBI.com.

About Elsevier

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    Media Contact
    Joshua L. Berlin
    Elsevier Business Intelligence
    Mobile: +1-301-538-3527
    j.berlin@elsevier.com

Media Contact: Joshua L. Berlin, Elsevier Business Intelligence, Mobile: +1-301-538-3527, j.berlin at elsevier.com