Boundary Spanning Leadership: New Book Shows How to Bridge Divides

BRUSSELS, March 28, 2011 - Globalization powered by technology has erased many borders but
boundaries in human relationships remain, as sharp and menacing as ever.
Boundary Spanning Leadership: Six Practices for Solving Problems, Driving
Innovation, and Transforming Organizations, a new book from the Center for
Creative Leadership (CCL), shows how to overcome these barriers, solve
complex problems and drive innovation.

Using a decade of global research and client experience, CCL's
Chris Ernst and co-author Donna Chrobot-Mason (University of Cincinnati),
take readers from rural towns in the US, to skyscrapers in Hong Kong, from
modernizing South Africa to the bustling streets of India. They offer a
series of boundary spanning techniques that organizations around the world
have used successfully, including Lenovo, Juniper Networks, IKEA, British Gas
and Philips.

"Turf battles, generation gaps, and culture clashes are common
terms for boundaries," says Ernst. "They are largely about identity and
relationship - how we define ourselves and where we fit into an organization
or society."

Guy Kempfert, global head, Learning & Development at Syngenta
Crop Protection is a Boundary Spanning Leadership champion. "I haven't seen
another methodology that responds so effectively to the strategic shifts in
the global business environment," he states. "We're using boundary spanning
methodology to steer through a major transformation of our business that
requires us to work across strongly-held group identities. The book offers
pragmatic insight and exercises based on solid research and real-world
experience."

"You may be a CEO or a middle manager. You may be in an
international NGO or local government. You could be working in Johannesburg,
London, Qatar or Moscow, or all of them at the same time," says CCL's Rudi
Plettinx, VP & Managing Director, EMEA. "The book's message is the same:
through boundary spanning practices, you can solve problems, create
innovative solutions and transform your organization."

The Center for Creative Leadership (CCL(R)) is a top-ranked,
global provider of executive education that accelerates strategy and business
results by unlocking the leadership potential of individuals and
organizations. Ranked among the world's Top 5 providers of executive
education by Bloomberg BusinessWeek and the Financial Times, CCL is
headquartered in Greensboro, N.C., with offices in Colorado Springs, San
Diego, Brussels, Moscow, Singapore, Pune, and Addis Ababa. www.ccl.org

More information on the book, including a video and blog is
available at www.spanboundaries.com.

Media Contact: Sandy McLean/Mobile: +44(0)7-786601771 / sandy.mclean at btinternet.com