Brightstar Expands Global Reach Into Africa With RIM Distribution Agreement
By Brightstar Corp., PRNESunday, December 12, 2010
RIM Selects Brightstar to Distribute BlackBerry Smartphones in Seven African Countries
MIAMI and WATERLOO, Ontario, December 13, 2010 - Brightstar Corp., a multi-billion dollar global services company
providing solutions to manufacturers, operators, retailers, and enterprises
in the telecommunications industry, today announced an expansion of its
distribution agreement with Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM)
into Africa.
Brightstar will leverage and expand its presence in Africa and begin
distributing BlackBerry(R) products to seven countries in the Sub Sahara
Africa region, including Nigeria, Ghana, Kenya, Cote D'Ivoire, Uganda,
Tanzania and Mozambique.
Through its distribution centers and staff in Africa, Brightstar will
initially distribute the BlackBerry(R) Curve(TM) 8520 and BlackBerry(R)
Bold(TM) 9700 smartphones, in addition to BlackBerry software and
accessories. The BlackBerry smartphones will be available from various
network operators and retail outlets throughout Sub Sahara Africa.
"This expanded agreement underscores the strategic nature of our alliance
with RIM and our growing global presence within the industry," said Arturo
Osorio, President Asia Pacific, Middle East & Africa at Brightstar. "We look
forward to taking our customized channel solutions and insights and working
together to bring a larger portfolio of BlackBerry smartphones into this new
market."
"We are pleased to further our relationship with Brightstar in order to
expand our reach in the market. We look forward to working with Brightstar to
bring more BlackBerry smartphones to more countries in Africa," said Deon
Liebenberg, Regional Director for Sub Sahara Africa at RIM.
For more than five years, RIM and Brightstar have enjoyed a strong and
growing global relationship and, with today's announcement, the companies
have now expanded their collaboration to 67 countries and regions. In
addition to Africa, Brightstar currently distributes BlackBerry products to
network operators, retailers and Value-Added Resellers (VARs) in the United
States, Europe, Asia Pacific, Latin America and the Caribbean.
About Brightstar Corp.
Brightstar is a multi-billion dollar global services company providing
solutions to Manufacturers, Operators, Retailers, and Enterprises serving the
telecommunications industry. With sales and distribution facilities on six
continents, Brightstar offers its customers the largest global reach,
enabling the right product to be in the right place, at the right time. For
more information on Brightstar, please visit www.brightstarcorp.com.
About Research In Motion (RIM)
Research In Motion, a global leader in wireless innovation,
revolutionized the mobile industry with the introduction of the BlackBerry(R)
solution in 1999. Today, BlackBerry products and services are used by
millions of customers around the world to stay connected to the people and
content that matter most throughout their day. Founded in 1984 and based in
Waterloo, Ontario, RIM operates offices in North America, Europe, Asia
Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (Nasdaq:
RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit
www.rim.com or www.blackberry.com.
Brightstar Media Contact: Michele M. Merrell Brightstar Corp. Tel: +1-305-921-1484 michele.merrell@brightstarcorp.com RIM Media Contacts: Christa Botha Corporate Communications Manager: Sub-Sahara Africa Research In Motion (RIM) Del-Mari Roberts Idea Engineers (PR agency for RIM) +2711-803-0030 delmari@ideaengineers.co.za
Forward-looking statements in this news release are made pursuant to the
"safe harbor" provisions of the U.S. Private Securities Litigation Reform Act
of 1995 and applicable Canadian securities laws. When used herein, words such
as "expect", "anticipate", "estimate", "may", "will", "should", "intend,"
"believe", and similar expressions, are intended to identify forward-looking
statements. Forward-looking statements are based on estimates and assumptions
made by RIM in light of its experience and its perception of historical
trends, current conditions and expected future developments, as well as other
factors that RIM believes are appropriate in the circumstances. Many factors
could cause RIM's actual results, performance or achievements to differ
materially from those expressed or implied by the forward-looking statements,
including those described in the "Risk Factors" section of RIM's Annual
Information Form, which is included in its Annual Report on Form 40-F (copies
of which filings may be obtained at www.sedar.com or www.sec.gov). These
factors should be considered carefully, and readers should not place undue
reliance on RIM's forward-looking statements. RIM has no intention and
undertakes no obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise, except as
required by law.
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images and symbols are the exclusive properties and trademarks of Research In
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relation to any aspect of any third party products or services.
Brightstar Media Contact: Michele M. Merrell, Brightstar Corp., +1-305-921-1484, michele.merrell at brightstarcorp.com; or RIM Media Contacts: Christa Botha, Corporate Communications Manager: Sub-Sahara Africa, Research In Motion (RIM), or Del-Mari Roberts, Idea Engineers (PR agency for RIM), +2711-803-0030, delmari at ideaengineers.co.za
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