BSI Helps Protect Children Online With the Award of the First Kitemark Certification

By Bsi Group, PRNE
Wednesday, January 12, 2011

LONDON, January 13, 2011 - BSI has awarded the first Child Safety Online Kitemark to help parents
protect their children from inappropriate content on the internet.

Tim Loughton, Parliamentary Under-Secretary of State for Children and
Families, presented the first child safety online Kitemark to Netintelligence
, the cloud based security service from managed hosting services company
iomart Group, during his keynote speech in London today at the BETT Show, the
educational technology exhibition.

Designed to provide parents with the confidence that harmful internet
content will not be seen by children, the Kitemark requires internet
filtering software to be easy to install, easy to use and effective in
blocking inappropriate online content such as pornography, violence and

The UK's children have greater access to the internet than ever before,
through PCs, mobile phones and even gaming machines. According to the UK
communications regulator, Ofcom, three in four children aged 5-15 now use the
internet at home - yet only 43% of parents of children aged 5-15 say they
have controls or filtering software in place; a situation that has actually
worsened since 2008 (49%) [1]

In obtaining the Kitemark, Netintelligence was vigorously tested to
ensure that it met a range of criteria including its ability to block harmful
sites whilst allowing access to suitable internet content, its flexibility,
performance, security and ability to function across a range of operating
systems and browsers.

Ken Coveney, managing director of BSI Testing Services commented:
"Kitemark certified filtering products will give parents tremendous support
and offer a level of control that does not compromise parent-child trust.
Parents and carers will know they are getting a safer and more reliable
product, which has been independently tested and will offer the most
consistent level of protection currently available on the market."

Angus MacSween, chief executive officer, iomart Group, said: "It is a
great honour to receive the UK's first certification for child safety online.
The Kitemark is instantly recognisable as a symbol for safety and

Congratulating Netintelligence on their award, Children's Minister Tim

"The internet is a fantastic resource but it's vital that the Government,
parents and businesses work together to make sure children and young people
are kept safe online. We know that under half of parents use parental
controls and that many would welcome a Kitemark to help them better
understand how to keep their children safe.

"That's why I'm delighted that today BSI have awarded the first Kitemark
for parental control software to Netintelligence. The standards set by BSI
are rigorous and the availability of Kitemark software will help give parents
confidence that their children will be protected from harmful or
inappropriate content on the internet. I hope that other parental control
software providers will follow suit and demonstrate their products are
equally effective."


[1] Ofcom, UK children's Media Literacy Report, 26th March 2010.

Media Contacts: For further information, images or to request an interview with a BSI senior executive, please contact: Contact: Claire Lynam, Head of Global Marketing Communications, BSI Group,Tel: +44(0)8450-765600, claire.lynam at ; James Tate, Managing Director, The Henley Group International, Graffix House, Newtown Road, Henley on Thames, Oxon, RG9 1HG. Tel: +44(0)1491-570-970, james at

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