Buddy Media Announces Further Global Expansion

NEW YORK, July 20, 2011 -

New European
Headquarters and Management Team

Buddy Media, the Facebook management system of choice for eight
of the world’s top ten global advertisers, today announced the
opening of its European Headquarters in London and the appointment
of its new European management team.

Luca Benini is joining Buddy Media as Managing Director, Europe,
effective August 1, 2011. Prior to Buddy Media, Benini served as
VP, Commercial Director, comScore Europe. As comScore’s third
employee in Europe, he was instrumental to the development and
growth of the company’s sales, client service and account
management teams. In his new role at Buddy Media, Benini will be
responsible for the management and growth of Buddy Media’s business
across Europe.

“Buddy Media has already been working with many clients on a
global scale, and officially establishing our European presence
will enable us to further accelerate our growth,” said Benini. “I’m
looking forward to leading Buddy Media’s European Headquarters as
we continue to service the intense demand being generated from
brands for true global enterprise social media technology
solutions.”  

In addition, Buddy Media has named Erinn Marzo Vice President of
International Sales. Marzo is a Buddy Media veteran, and was hired
during the company’s first year of operation. Marzo will continue
her focus on strategic accounts from the company’s European
Headquarters, collaborating with Fortune 500 brands to develop
long-term, multinational social strategies.

“As Buddy Media continues our rapid global expansion plans,
Luca’s experience growing comScore from a relatively new player in
Europe to an established brand makes him a valuable addition to our
company,” said Michael Lazerow, founder and CEO, Buddy Media.
“Combined with Erinn Marzo’s years of experience in the industry
and with Buddy Media, we have a leadership team in place whose
expertise is second to none.”

The expansion builds on the company’s global presence via its
partnership with WPP (NASDAQ: WPPGY),the world’s largest
communications services group. In October 2010, WPP announced a $5
million investment and global partnership with Buddy Media. With
the launch of its European headquarters, Buddy Media will continue
to grow its relationships with global brands and agencies, as well
as further support existing client relationships.

About Buddy Media

The Buddy Media Platform is the Facebook management system of
choice for eight out of the ten top global advertisers. With its
scalable, secure architecture and straightforward administrative
tools, it is the only solution that allows brands to launch,
maintain and measure their Facebook presence in any country and in
any language. Buddy Media shares four investors with Facebook and
was one of the first companies selected by Facebook as a preferred
developer partner. The company is backed by WPP (NASDAQ: WPPGY),
Softbank Capital, Institutional Venture Partners, GGVC, Greycroft
Partners, Facebook investor Ron Conway, Facebook board member Peter
Thiel, Zynga founder and CEO Mark Pincus, Roger Ehrenberg, and
others. For more information, visit href="www.buddymedia.com/">www.buddymedia.com.

Joe Cirallo, joe.cirallo at buddymedia.com, +1-646-380-7368