.CO Domain Names Now Available to the Public

By .co Internet S.a.s., PRNE
Monday, July 19, 2010

With All the Good .Com Names Already Taken, New .CO Domains Offer Infinite Possibilities

MIAMI, July 20, 2010 - .CO Internet S.A.S. (www.COinternet.co) today announced the
general availability of the new .CO top-level domain (TLD), which will enable
individuals, businesses and organizations to acquire global, credible and
easily recognizable domain names that fit their online business or branding
needs. .CO domains are now available through leading accredited domain
registrars, such as GoDaddy.com, Register.com and Network Solutions, and a
multitude of resellers.

Since it was announced in February, .CO domains have already received
tremendous support and adoption from the business and Internet communities,
who applied for 39,000 .CO domains during the company's "pre-launch" phase.
The domain names for nearly 70% of the brands listed in theBrand Finance Top
500 have already been registered, including Amazon, American Express, Apple,
BMW, Cartier, Canon, CNN, Coca-Cola, Disney, Ebay, Exxon, Ford, Google,
Hilton, Honda, IBM, IKEA, Kodak, McDonalds, Microsoft, MTV, Nestle, Nike,
Nokia, Panasonic, Pfizer, Samsung, Sony, Toshiba, Toyota, Unilever, Visa,
Yahoo and many more.

"Today's launch of the .CO domain represents the next phase in the growth
and development of the Internet," said Juan Diego Calle, CEO of .CO Internet.
"The .CO domain will create new opportunities in global commerce, content
development, social media and other forms of interactivity, which will enrich
the overall Internet experience for everyone."

More Than Just Brand Protection…

Many visionary companies see the new .CO domains as an opportunity to
extend their brand or expand their online offerings in a way that was not
previously possible due to limited availability of .com domains. Recently,
the e-commerce powerhouse Overstock.com announced it paid $350,000.00 USD to
acquire 'O.CO' to target new audiences and expand its global brand.

"The O.CO domain presented us with an unprecedented opportunity to add a
meaningful online presence that will enhance recognition for the "O" brand,
align with current marketing initiatives, and make it easier for shoppers to
find our products and services online," said Overstock.com Chairman and CEO
Patrick Byrne. "Dollar for dollar, it's a homerun and well worth the
investment because it reinforces among consumers that 'O' is synonymous with

Other well-known companies are using the .CO domain to expand their
products or services. For instance, Twitter uses the t.co domain as part of a
service to protect users from harmful activity, provide value for the
developer ecosystem, and as a quality signal for surfacing relevant,
interesting Tweets. The popular political blog Politico is using Politi.co as
its official URL shortener. Many other companies have already built sites on
.CO domains, which are currently showcased on www.Opportunity.co.

…Unprecedented New Opportunities

Today's Internet is crowded and lacking in opportunities for those who
wish to establish a presence online. After 25 years, nearly all of the
recognizable or marketable .com domain names have been claimed, making it
exceedingly difficult for start-ups and established companies alike to
acquire meaningful domain names for their businesses and products.

"For all intents and purposes, the .com reservoir is empty of meaningful
domains," said Tim Draper, founder of the global venture capital firm Draper
Fisher Jurvetson. "It's a constant struggle, especially for start-ups, to
find a credible domain name that best describes their business or product.
For years, many companies have been forced to name their company based on
what URLs were available, and then spend millions of dollars to educate their
world that names like Afloxis, Bivly or Zoopr really stand for something

Draper continues, "The new .CO domains are a breath of fresh air across
an otherwise stagnant ocean, and I'm personally excited to be able to help my
portfolio companies achieve their desired goals starting with building the
best possible online brand. Plus, we save everyone a keystroke!"

Global Recognition

Whereas most other TLDs focus on a particular niche or region, .CO domain
names - like .com names - are generally flexible for use in a wide variety of
activities, including promoting companies, content providers, communities,
contests and countless other applications. The "co" in .CO already has broad
global recognition as a pseudonym for "company," "corporation," and
"commerce." In addition, more than 20 countries around the world currently
use ".co" in their country specific domains, including the UK (.co.uk), Japan
(.co.jp), Israel (.co.il), and others, further fueling .CO's global awareness
and adoption. To date, .CO domain applications have been received from 113

Greater Security to Protect Intellectual Property

For greater peace of mind, .CO domains also provide a greater measure of
safety and security for its user's online intellectual property. Other domain
extensions allow proxy registrations or otherwise obfuscate the domain
owner's information, making it extremely difficult to identify potential
domain squatters, trademark infringers or other fraudsters. .CO domain
ownership will be highly transparent, which will deter those who seek to use
the domain for fraudulent or abusive practices. .CO Internet has also
instituted a Rapid Takedown Policy to suspend or remove domains in cases
where phishing, pharming, malware, or other significant criminal and/or
security threats have been established.

"We've invested heavily in technologies and processes that address the
needs of the business and Internet communities for greater brand protection
and overall security," said Nicolai Bezsonoff, chief operating officer, .CO
Internet. "With so much promise and expectation riding on the success of the
.CO domain, protecting the reputations, brands and businesses of our users is
a top priority."

.CO Internet was required to meet stringent technical and operational
criteria designated by ICANN (Internet Corporation for Assigned Names and
Numbers) in order to be re-delegated as the official operator of the .CO

Support from Top Global Domain Registrars

.CO domains are now available to the public through a select list of
accredited global registrar partners and resellers who have committed
themselves to the growth, development and integrity of the .CO domain. The
accredited registrars include GoDaddy.com, Register.com, Network Solutions,
Melbourne IT, eNom, InternetX, Open SRS, Dotster, My.co, and Dominio Amigo.

"When a good domain name extension like .CO comes to market, you see how
strong the Internet really is and how powerful its growth is going to be for
years to come," said Go Daddy CEO and Founder Bob Parsons. "Let's face it,
domain names are 21st century real estate."

Going Once, Going Twice…

With the launch of .CO domains, certain generic domains relating to
specific industries, products and business categories, such as car.co,
lending.co, adoption.co, insure.co and others are expected to generate
extraordinary demand. As such, .CO Internet has withheld approximately 2,000
premium generic domains from today's General Availability and will auction
them to help promote and maintain the .CO domain. The auctions will take
place at a variety of online and off-line venues over the course of the next
12 months.

About .CO Internet S.A.S.

.CO Internet S.A.S. is the Registry Operator for the .CO top-level
domain. The .CO domain offers individuals and businesses a truly global,
recognizable and credible option in branding their online presence. Thanks to
leading-edge technology, enhanced security and unprecedented rights
protections for brand owners, the .CO domain is poised to become the world's
next premier web address. For additional information, please visit
www.COinternet.co. You can also follow us on Twitter (@dotCO) and

Eric Sokolsky, +1-908-288-7201, eric at sparkpr.com, or Donna Burke, +1-415-321-1862, donna at sparkpr.com, both of Sparkpr, for .CO Internet S.A.S.; or Lori Anne Wardi, Director of Marketing of .CO Internet S.A.S., +1-917-838-6743, lori at COinternet.co

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