Confused.com Designs New Pothole Warning Sign

CARDIFF, Wales, June 29, 2011 -

Confused.com has designed a new road sign, specifically to alert
road users to the UK’s two million potholes.* The road sign is the
first of its kind and the car insurance expert is petitioning to
urge the Department for Transport to introduce it to roads across
the UK.

A constant source of frustration for drivers, the sign has been
developed in response to recent findings that even with sufficient
budgets; it would take councils at least 11 years to repair the
UK’s damaged roads.** With this in mind, 82% of drivers would like
to see a road sign dedicated to potholes.

Mike Hoban, chief marketing officer at Confused.com said:
“Although repairing these roads is obviously the long term
solution, something needs to be done now. Currently the UK’s road
signs include warnings for wild horses, wild animals, cattle and
even toads but potholes aren’t considered worthy enough? A pothole
road sign is a vital step in preventing accidents and reducing
insurance claims whilst road maintenance continues.”

The road sign design was inspired by local pothole crusader Ted
Relf, a plumber from Kent, who made national headlines in April
2010 when his home made warning sign against potholes was removed
by the local council.

Ted Relf commented: “We all moan about potholes and now we have
the chance to do something about them. I created my own pothole
sign last year because I was concerned for the safety of drivers on
my road. I fully support the introduction of an official pothole
road sign and urge the nation to sign the petition at
Confused.com.”  

The pothole road sign has been produced in accordance with the
signage guidelines set by the Department for Transport and is the
brainchild of Phil Baines from Central St Martins, University of
the Arts London. Baines, designer and signage expert, added:
“Warning road signs are there as a safety measure to warn drivers
of potential dangers, and potholes certainly fall within that
category. Given the scale of the current problem I would welcome a
specific pothole sign being added to the Traffic Sign Manual.”

Notes to Editors:

*ALARM Survey 2011

** ALARM Survey 2011

About Confused.com:

Confused.com is one of the UK’s biggest and most popular price
comparison services. Launched in 2002, it generates over one
million quotes per month. It has expanded its range of comparison
products over the last couple of years to include href="www.confused.com/">car insurance, href="www.confused.com/">cheap car insurance, href="www.confused.com/car-insurance/women">car insurance
for women, href="www.confused.com/car-insurance/over-50">car insurance
over 50, home insurance, travel insurance, pet insurance, van
insurance, motorbike insurance, breakdown cover and energy, as well
as financial services products including credit cards, loans,
mortgages and life insurance.

Confused.com is not a supplier, insurance company or broker. It
provides a free, objective and unbiased comparison service.

By using cutting-edge technology, it has developed a series of
intelligent web-based solutions that evaluate a number of risk
factors to help customers with their decision-making, subsequently
finding them great deals on a wide-range of insurance products,
financial services, utilities and more. Confused.com’s service is
based on the most up-to-date information provided by UK suppliers
and industry regulators.

Confused.com is owned by the Admiral Group plc. Admiral listed
on the London Stock Exchange in September 2004. Confused.com is
regulated by the FSA.

Confused.com press
office         
Helen Beckett
Confused.com
FriaryHouse
Greyfriars Road
Cardiff
CF10 3AE
+44(0)2920-434-342
www.confused.com

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