Contact Centre Services to Take Off in Nigeria by 2015, Finds Frost & Sullivan

CAPE TOWN, South Africa, November 19 - Despite industry challenges, the rising consumer demand from developing
industry sectors will drive exponential growth in the Nigerian contact centre
market. The outsourced contact centre segment, email and SMS services and the
health and medical organisation (HMO) and the public sectors are expected to
become key areas of market growth from 2009 to 2015.

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New analysis from Frost & Sullivan (www.contactcenter.frost.com),
Nigerian Contact Centre Market, finds that the market earned revenues of
$8.29 million in 2008 and estimates this to grow more than tenfold by 2015 to
reach $114.45 million. The application segments covered in this analysis are
vendors and system integrators.

If you are interested in a virtual brochure, which provides a brief
synopsis of the research and a table of contents, then send an e-mail to
Patrick Cairns, Corporate Communications, at patrick.cairns@frost.com, with
your full name, company name, title, telephone number, company e-mail
address, company website, city, state and country. Upon receipt of the above
information, a brochure will be sent to you by e-mail.

"Nigeria is an emerging economy and the most populous country in Africa,"
says Frost & Sullivan Research Analyst Jiaqi Sun. "The booming
telecommunications and banking, financial services and insurance (BFSI)
sectors are driving the demand for contact centre services, while competitive
labour cost structures are attracting offshore operations."

Frost & Sullivan anticipates that the government will introduce
incentives and regulatory frameworks by 2013. This will also coincide with
improvements in infrastructure that will boost the market.

The main challenges faced by market participants include a poor
telecommunications infrastructure and limited commercial power supply.
Moreover, there is no specific industry association to regulate the market.

"The limited availability of commercial power supply increases
operational costs," explains Sun. "Insufficient bandwidth also inhibits the
growth of contact centre services. The key factors to succeed in this market
include enhancing the quality of customer services, seeking alternative means
of power supply, and initiating employee training programmes."

Nigerian Contact Centre Market is part of the Contact Centres Growth
Partnership Services programme, which also includes research in the following
markets: South African Contact Centre Technology Market, South African
Broadband Market Update, Angolan Broadband Market, and Nigerian IT
Infrastructure Outsourcing Market. All research services included in
subscriptions provide detailed market opportunities and industry trends that
have been evaluated following extensive interviews with market participants.

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    Nigerian Contact Centre Market
    M475

    Contact:
    Patrick Cairns
    Corporate Communications - Africa
    P: +27-18-464-2402
    E: patrick.cairns@frost.com

www.frost.com

Patrick Cairns, Corporate Communications - Africa of Frost & Sullivan, +27-18-464-2402, patrick.cairns at frost.com