Coty Inc. and GUESS?, Inc. Announce Collaboration to Develop and Market New Fragrance Lines

NEW YORK -

- Fragrance Giant to Also Undertake Distribution Rights of Existing GUESS Fragrances

Coty Inc., a leader in the global beauty industry, announced today that it has entered into a license agreement with global lifestyle brand GUESS?, Inc., to develop and market new GUESS fragrance lines. As part of the new partnership, Coty will also distribute existing GUESS fragrances, effective January 2010.

“GUESS is on the pulse of edgy style and flirtatious fashion, and GUESS’ ground breaking approach and reputation lends itself perfectly to the passionate and innovative spirit of Coty,” declared Coty Chief Executive Officer Bernd Beetz. “With this partnership, Coty is inheriting a notable fragrance house. Our plans for expanding the reach of the GUESS brand will position the GUESS fragrance for accelerated global success.”

“Signing with Coty is a quantum leap for our brand. We are convinced that Coty will bring GUESS to the forefront of the global fragrance market,” stated GUESS?, Inc. Vice Chairman and Chief Executive Officer, Paul Marciano. “This collaboration with Coty will provide the perfect platform for GUESS to create innovative, highly desirable and luxurious fragrances that reflect our company’s image and legacy. It symbolizes both a strategic and creative alliance. We are very excited about our partnership with Coty.”

Additional information related to the fragrance lines will be provided at a later date.

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly US$4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Balenciaga, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Home Skin Lab, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renee Fleming, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, GUESS, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Miss Sixty, Miss Sporty, N.Y.C. New York Color, Pierre Cardin(1), Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson, Tim McGraw, and Tonino Lamborghini.

Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, and Paco Rabanne in the United States and Canada.

For additional information about Coty Inc., please visit www.coty.com.

(1) Not available in North America

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Today GUESS designs, markets and distributes full collections of women’s, men’s and children’s apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS is distributed throughout the world in fine department and specialty stores, its retail and factory stores, and on its online store GUESS.com. In addition to shopping online, you can find more information about GUESS at www.guess.com.

Source: Coty Inc.

Charlotte Fouch, Coty Inc. (Fleishman-Hillard), +1-202-828-5064, charlotte.fouch at fleishman.com; or Alina Hauptman, GUESS?, Inc., +1-212-852-0513, ahauptman at guess.com