Cyber Monday - Busiest Online Shopping Day in the UK

LONDON, November 30 - As featured in the Telegraph, Sun and Guardian, "Cyber Monday" is
expected to be the busiest online shopping day of the year. Shoppers spend
the weekends browsing and buying in stores and upon returning to the office
on Monday, turn to the Internet to start shopping for better prices than high
street stores. Industry experts, including Visa, are gearing up for this
Monday, 30 November to be the record busiest day, because many workers will
receive their last pay cheque before Christmas. In other years, the first
Monday in December, which this year falls on the 7th, was the busiest online
shopping day of the year.

Richard Chapple, from online store Zavvi.com, said: "Mondays are the
busiest day online, and as we approach December people become conscious that
Christmas is only around the corner. This sees more people than usual logging
on, and with this weekend also being the last payday before Christmas for
many, they will make the most of having money in the bank to get presents,
especially after a tough year."

David Smith, director of operations at IMRG, said: "The rate of growth
has slowed because of current economic conditions, but sales online are still
growing." IMRG is forecasting growth of online sales of around 15% this year,
compared to previous rates of 35% to 50%. "We are seeing more women shopping
online and an older age group and they are the people with the disposable
income."

Talya Schaeffer, co-founder of Cyber Monday UK, said: "Starting 30
November, many online retailers will be offering their best promotions of the
Christmas trading season. Cyber Monday is an exciting opportunity for both
shoppers and retailers alike. Shoppers save money by buying online and
retailers can entice shoppers during this peak day with bespoke promotions."

Cyber Monday UK will be hosting a Cyber Monday launch party on Monday, 30
November from 1000 - 1500 GMT at Reload Internet Cafe at 197 Praed Street,
Paddington, London W2 1RH across from Paddington Station. Shoppers will be
able to surf the Internet for free and get advise on shopping online and
saving money.

Click here (www.cybermonday.co.uk/) to visit the new Cyber Monday
UK site.

Talya Schaeffer of CyberMonday.co.uk, +44-(0)-20337-18573, talya at cybermonday.co.uk