Dassault Falcon Establishes Asian Sales and Marketing Headquarters in Beijing

ATLANTA, October 19, 2010 - Dassault Falcon recently established a sales and marketing
office in Beijing, which will be lead by Jean-Michel Jacob, Vice President of
International Sales. "Firmly establishing Dassault's presence in China today
positions us to serve the needs of its growing business aviation sector with
the highest level of support in the years to come," said Jacob.

The Falcon fleet in China is expected to grow considerably in
the next five years, with the overall number of business jets in the country
to approach 300 during the same time. "To the emerging business class in
China, Falcons are appreciated for their superior technology, efficiency and
value they add to the bottom line - whether that means a flight across the
globe to seal a business deal, or a multi-leg journey completed in the same
day," said John Rosanvallon, President and CEO of Dassault Falcon. Dassault
Falcon also has sales and marketing offices in Kuala Lumpur and Hong Kong.

Dassault has had Field Service Representatives based in the
Asia-Pacific region since 1989 with representatives today based in Beijing,
Hong Kong and Singapore. Dassault also has an Authorized Service Center in
Singapore and recently signed an agreement to add another Authorized Service
Center in Shanghai in 2011. An Authorized Service Center (ASC) in Hong Kong
is expected to come online by the end of this year and an ASC in Beijing is
being evaluated.

A spare parts depot in Shanghai also houses more than (US)
$1.7 million in inventory, which can be speedily delivered throughout the
region. Nearby, a spare parts depot in Singapore also has (US) $1.8 million
in inventory of high usage parts. Dassault Falcon will increase the spares
inventory level in China in 2011.

About Dassault Falcon

Dassault Falcon is responsible for selling and supporting
Falcon business jets throughout the world. It is part of Dassault Aviation, a
leading aerospace company with a presence in over 70 countries across five
continents. Dassault Aviation produces the Rafale fighter jet as well as the
complete line of Falcon business jets. The company has assembly and
production plants in both France and the United States and service facilities
on multiple continents. It employs a total workforce of over 12,000. Since
the rollout of the first Falcon 20 in 1963, over 2,000 Falcon jets have been
delivered to 67 countries worldwide. The family of Falcon jets currently in
production includes the tri-jets-the Falcon 900EX EASy, 900DX, 900LX, and the
7X-as well as the twin-engine 2000LX.

    Press Contacts
    Dassault Aviation (France)
    Vadim Feldzer Tel. +33-1-47-11-44-13
    Marie-Alexandrine Munoz Tel. +33-1-47-11-64-23 

    Dassault Falcon (USA)
    Ralph Aceti Tel. +1-201-541-45-85
    Andrew Ponzoni Tel. +1-201-541-45-88

Press Contacts: Dassault Aviation (France): Vadim Feldzer Tel. +33-1-47-11-44-13; Marie-Alexandrine Munoz Tel. +33-1-47-11-64-23; Dassault Falcon (USA): Ralph Aceti Tel. +1-201-541-45-85; Andrew Ponzoni Tel. +1-201-541-45-88