Debenhams Works With Facebook on the Launch of Deals

LONDON, February 2, 2011 - Debenhams has launched one of the first UK deals on Facebook, which
allows customers to check into Facebook from their mobile and claim special
offers, rewards and discounts from top brands. Customers will also have the
chance to share these benefits with their Facebook friends so they can take
advantage of them too.

Part of Facebook Places, Facebook Deals helps users find offers in their
local area from their mobile phone or discover money-saving tips from their
friends through their News Feed.

Many big brands are taking part alongside Debenhams, including Starbucks,
Argos, Alton Towers Resort, Benetton, Mazda, O2, YO! Sushi and pop star,
Usher.

Joanna Shields, VP EMEA, Facebook said: "We all love a bargain so whether
you're on the lookout for a special offer at your favourite restaurant or
tips from a fashionista friend about a discount on shoes or beauty offers
(www.debenhams.com/beauty) in a department store, Facebook Deals will
help you find it.

"Facebook is built around people and sharing personal experiences and
Deals is a great extension of this. By bringing valuable and relevant offers
to you wherever and whenever you want them, Deals delivers a powerful
experience that combines technology and location in a way that a pure online
or offline experience could never deliver."

Harriet Williams, head of digital development at Debenhams
(www.debenhams.com/beauty), commented: "The ultimate tool for social
shoppers, Debenhams Facebook (www.facebook.com/Debenhams) Deals will
transform the way customers shop, making sure they are getting the very best
offers from Debenhams, right when they need them. With over 60 per cent of
our customers active on Facebook and 164 Debenhams stores across the UK, we
predict a rush of keen shoppers will be checking into our stores and checking
out our Deals."

On February 14th Debenhams and Benefit (
www.debenhams.com/beauty/benefit) will be giving away over 1,000 free
mascaras and makeovers for the first 10 check-ins at each Benefit make-up
(www.debenhams.com/beauty/benefit) counters at Debenhams stores
across the UK.

In order to take advantage of the deal, Debenhams customers will need to
log on to Facebook on their mobile, open 'Places' and then click 'Check In'.
A list of nearby places will appear and a yellow ticket will show the places
that are offering deals. Customers can then view the deal and check in to
claim it. Users then show their phone to the shop assistant when they redeem
their deal.

Types of deals available include Individual Deals which offer a one-time
discount, free merchandise or other reward; Friend Deals, offering deals that
friends can claim when they check-in together; Loyalty Deals which reward
users for being a frequent customer and Charity Deals, allowing businesses to
donate to a particular cause when users check in.

About Debenhams:

Debenhams is a leading department stores group, and has a strong presence
in key product categories including children's wear, women's clothes, day
dresses, shoes, bikinis, jeans, men's clothing, home ware, make-up, health
and beauty, accessories, perfume and lingerie with DD+ bras and matching bra
and underwear sets.

    PR Contact:

    Ruth Attridge
    PR Manager - Menswear, Beauty, International & Retail Services
    Debenhams
    33 Wigmore Street
    London
    W1U 1QX
    +44(0)207-529-0172
    www.debenhams.com

PR Contact: Ruth Attridge, PR Manager - Menswear, Beauty, International & Retail Services, Debenhams, 33 Wigmore Street, London, W1U 1QX, +44(0)207-529-0172