Design Experts Honour the Jabra Jx20 Pura Bluetooth Headset in the Red Dot Award: Product Design 2009

COPENHAGEN - In one of the most renowned and hardest international design
competitions, the red dot design award, the JX20 Pura by Jabra has just
received an honourable mention from the top-class expert jury. With 3,231
products submitted to the competition, the product clearly stands out from
the masses, because the design experts awarded 194 honourable mentions to
those products which distinguished themselves with particularly successful
design details. The festive awards presentation with more than 1,000 guests
will take place in the Essen Opera House, the Aalto-Theatre, Germany on 29
June 2009.

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“Successful products are in so far different from less successful
products that they can survive in the real world,” explains design expert
Professor Dr. Peter Zec, initiator of the red dot design award. “Successful
participation in a design competition can already be an initial sign of a
product’s later commercial success, because these competitions allow an
objectification of otherwise often very subjective design decisions.”
Receiving an honourable mention in an internationally renowned design
competition such as the red dot design award was therefore an important
indicator whether a product had the potential to succeed internationally.

Products submitted to the red dot design award are assessed by an
international jury consisting of renowned design experts. They examine and
test the products and assess them according to criteria such as degree of
innovation, functionality, ergonomics, longevity, ecological compatibility
and clarity of function. This year companies from 49 countries with a total
of 3,231 products faced the judgement of the jury.

The red dot design award

Today, the red dot design award, the origins of which go back to 1955, is
the largest and most renowned design competition worldwide. It consists of
the individual disciplines “red dot award: product design”, “red dot award:
communication design”, and “red dot award: design concept”. In 2008 the
competition recorded around 11,000 entries from 61 nations in total.

JX20 Pura Awards - The Red Dot Design award comes as an addition to a
number of other awards given to the JX20 Pura around the world including the
Editors Choice with Mobile+ PC and the Beautiful Thing award with Sota in
Ukraine. It was also awarded the Best Designed Accessory at the Accessory
Awards in Holland.

For further information on Jabra, please visit: www.jabra.com

Source: Jabra

Anne Raaen Rasmussen , Vice President, Mobile Division, Tel. +45-45-75-83-30