Dr. Yves Ducommun, CEO of SwissINSO, Named a Trustee of the Newly-Formed "Emirati - Swiss Friendship Platform"

LAUSANNE, Switzerland, November 24, 2010 -

    Dr. Ducommun brings extensive experience in sustainable development in
    the areas of solar-powered water purification-desalination and
    cooling-heating of buildings, topics of particular interest to the United
    Arab Emirates (UAE) and its neighbors.

SwissINSO Holding Inc. (OTCBB:SWHN) is proud to announce that CEO Dr.
Yves Ducommun has been named a Trustee of the "Emirati - Swiss Friendship
Platform". The Platform's goal is to strengthen the already-excellent
bilateral relations between the UAE and Switzerland.

(Photo: www.newscom.com/cgi-bin/prnh/20101123/420990 )

Annual "Swiss - Emirati Forum" Launched

The Nov. 7th meeting in Abu Dhabi established the "Emirati - Swiss
Friendship Platform", with Honorary Co-Chairmen HH Dr. Sheikh Sultan bin
Khalifa Al Nahyan, Abu Dhabi Executive Council Member, and HE Pascal
Couchepin, Former Swiss President.

A Resolution signed at this occasion led to the establishment of an
annual "Swiss-Emirati Forum", with the first to be held in Lausanne,
Switzerland in June 2011. This was followed by two days of high-level
workshops, with decision-makers from business, politics, science, research,
health care, arts, sports and higher education.

"Cleantech and the Environment" on the Workshop Agendas

"SwissINSO's inclusion in the Platform is further recognition of our
significant contribution to renewable energies and the promotion of
sustainable development", said CEO Dr Yves Ducommun. "Our 100% solar-powered
solutions for producing pure and desalinated water, and for cooling/heating
of buildings, represent major breakthroughs. They are particularly
well-adapted to the needs of the UAE. In these important markets, the
Platform will provide SwissINSO with visibility that very few companies
enjoy", he added.

About SwissINSO:

SwissINSO utilizes its proprietary intellectual property
assets to provide environmentally friendly, innovative solar-energy solutions
and related technologies to meet growing global needs. The company's goal is
to become a world leader in turn-key solutions using renewable energy for the
purification and desalination of water and the air cooling and heating of
buildings. (www.swissinso.com)

SwissINSO has two core businesses:

KRYSTALL ™ is the world's first high-volume, 100% solar-powered
turnkey water purification system enclosed within two standard 40-ft (12,2m)
containers. Its patented reverse-osmosis technology can purify 100,000 liters
of contaminated water or desalinate 50,000 liters of seawater per day into
high-quality water for drinking or agriculture

KLYMAA ™ uses state-of-the-art nano-composite solar coating
technology, developed with the Ecole Polytechnique Federale de Lausanne
(EPFL), to heat and cool buildings via solar-collector glass facade panels in
a wide variety of colors and treatments.

"Safe Harbor" Statement: A number of statements contained in this press
release are forward-looking, made pursuant to the safe harbor provisions of
the Private Securities Litigation Reform Act of 1995. These forward-looking
statements involve a number of risks and uncertainties, including our ability
to raise capital when needed and on acceptable terms and conditions, the
intensity of competition, and general economic factors. The actual results
SwissINSO Holding Inc. may achieve could differ materially from any
forward-looking statements due to such risks and uncertainties. SwissINSO
Holding Inc. encourages the public to read the information provided here in
conjunction with its most recent filings, which can be viewed at
www.sec.gov.

Pls. note: Translations of this press release from English are provided
for guidance purposes only and should not be considered as the official text
of the release. The English text is the only official and legal version.

    Press Contact:
    Morris Zand
    Zand Media Relations
    morris@zand.us
    +41-(79)-785-43-56

    SwissINSO SA Contact:
    Irma Velazquez
    Marketing Manager
    irmavelazquez@swissinso.com
    www.swissinso.com
    +41-(21)-693-86-40

Press Contact: Morris Zand, Zand Media Relations, morris at zand.us,
+41-(79)-785-43-56; SwissINSO SA Contact: Irma Velazquez, Marketing Manager,
irmavelazquez at swissinso.com, +41-(21)-693-86-40