EF Education First Unveils New English Training System - Learn English Up To 50% Faster

LUCERNE, Switzerland, March 24, 2010 - EF Education First, the world leader in international education, has
launched the latest version of its Efekta(TM) English learning system. The
system, developed over the last three years, uses advanced speech
recognition, online English teachers, and sleek videos to speed learning by
up to 50% over traditional methods. It is only available at EF's 400 language
schools (www.ef.com/) and as an online English course at EF
Englishtown (www.englishtown.com/).

"People learn faster when they are engaged and can control their own
pace. So, we designed a system that makes learning English more personalized
and flexible," says Dr. Enio Ohmaye, EF's Chief Technology Officer and former
scientist at Apple. "By combining expert English teaching with
state-of-the-art technology, we can ensure that people learn exactly what
they need- no more and no less. This is a complete breakthrough in learning
English."

EF's proprietary method is the result of over USD 55 million in
investment and extensive testing conducted by EF's research units in
Shanghai, Zurich, and Cambridge University. Features include:

    -- Cutting-edge speech recognition technology
    -- 24-hour access to online English teachers
    -- 500 Hollywood-style videos and 1,500 hours of interactive lessons
    -- Mobile pod-English video and study applications
    -- The world's largest online English community
    -- The EFCELT (EF Cambridge English Level Test) -- an exclusive
       proficiency test developed by Cambridge ESOL

Sign up for a free trial of this exciting new way to learn English at
www.englishtown.com/ or find out more about an EF language school at
www.ef.com/

About EF Education First:

EF, the world leader in international education, was established in 1965
with the mission to break down the barriers in language, culture, and
geography. With 400 schools and over 15 million students, EF specializes in
language training, academic degrees, educational travel, and cultural
exchange. Originally conceived in collaboration with Apple, EF's Efekta(TM)
System is the world's most advanced English learning method and is used to
power EF's language schools and online English courses at Englishtown.com. In
addition to helping 1,200 corporations with English training, EF was the
Official Language Training Supplier to the Beijing Olympics and is helping
Brazil prepare for the 2014 World Cup.

    EF Study Abroad: www.ef.com/
    Englishtown: www.englishtown.com/

    Media inquiries:

     Anna Esaki-Smith
     Tel: +852-2111-2370 / +852-6290-4075
     Email: anna.esaki-smith@ef.com

Anna Esaki-Smith, +852-2111-2370 or +852-6290-4075, anna.esaki-smith at ef.com